Dammarie-les-Lys, 77190,
France
Groupe Guinot - Mary Cohr Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Guinot - Mary Cohr and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Groupe Guinot - Mary Cohr employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Guinot - Mary Cohr has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Microsoft 365 for Collaboration in 2021, Partoo Platform for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Guinot - Mary Cohr is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Guinot - Mary Cohr revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Guinot - Mary Cohr intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Partoo | Legacy | Partoo Platform | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Groupe Guinot - Mary Cohr deployed the Partoo Platform in the Customer Experience category to centralize local presence and customer messaging across its France institute network. The rollout targeted the company's beauty sector institutes, establishing centralized controls for Google listing accuracy and inbound customer interactions while enabling local management capabilities for each institute.
The implementation used Partoo Platform's Presence Management and Messages features, configured to support local SEO maintenance and CRM-oriented messaging workflows. Configuration emphasized centralized governance of listings with delegated institute-level access to update hours, offers, and contact details, while Messages created a unified customer conversation stream for front-line staff and central teams.
The deployment integrated with Google listings to surface accurate local information and to capture customer messages from search and maps into Partoo's Messages stream. Operational coverage extended across the Guinot Mary Cohr network in France, with Partoo reporting 4,780 messages handled in 83 days after the rollout, demonstrating message volume and adoption during the initial period.
Governance combined brand-level listing standards, response protocols, and escalation paths with local institute autonomy for day-to-day customer engagement. The rollout produced strong satisfaction and reported positive results from local teams, positioning the Partoo Platform as the Customer Experience layer supporting CRM and local SEO for Groupe Guinot - Mary Cohr in France.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
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|
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|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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