Gulf Business Machines
Emarat Atrium Building, Block B, 3rd floor, Sheikh Zayed Road,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4343-5353
Professional Services
Gulf Business Machines Technographics
Gulf Business Machines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gulf Business Machines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Gulf Business Machines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Gulf Business Machines has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, FullStory for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gulf Business Machines is running and its propensity to invest more and deepen its relationship with SAP , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gulf Business Machines revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gulf Business Machines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gulf Business Machines Tech Stack and Enterprise Applications
Gulf Business Machines ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017, Gulf Business Machines implemented SAP ERP ECC 6.0 as an ERP Financial system to centralize finance processes and align sales and financial workflows. The deployment targeted core financial operations across GBM's professional services organization in the United Arab Emirates, establishing a single ERP Financial backbone to support billing, revenue reporting, and commercial finance functions.
SAP ERP ECC 6.0 was configured around core financial modules including General Ledger, Accounts Payable, Accounts Receivable, and cost accounting, with financial reporting and master data management tailored to support billing and revenue recognition workflows. Configuration emphasized financial controls and audit trails to meet corporate reporting and compliance requirements.
The program integrated SalesForce.com with SAP ERP ECC 6.0 using middleware integration tools to synchronize customer master data, enable opportunity to order handoffs, and flow transactional information into financial posting and invoicing processes. Integrations were scoped to provide near real-time exchange between sales pipelines in SalesForce.com and ERP financial posting, improving the link between commercial activity and accounting records.
Rollout and governance focused on cross-functional engagement, with IT and finance coordinating change controls, master data governance, and cutover sequencing for branch operations. Existing sales users were engaged through targeted enablement and adoption campaigns to encourage SalesForce.com usage across branches, while finance stakeholders defined posting rules, reconciliation procedures, and ongoing support processes.
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Gulf Business Machines Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Gulf Business Machines implemented Cisco Webex Meetings as its primary Audio Video and Web Conferencing solution. The Cisco Webex Meetings deployment is surfaced on the corporate website to provide browser based meeting rooms, join links, and webinar pages for external clients and prospects. The implementation is scoped to support client engagement, sales demonstrations, and professional services delivery across Gulf Business Machines operations in the United Arab Emirates.
Configuration emphasizes standard Cisco Webex Meetings capabilities including high definition video, screen sharing, cloud recording, and meeting scheduling exposed through web pages. The deployment covers customer facing meeting flows and internal collaboration for pre sales and consulting teams, with access via browsers and Webex native clients. Governance centers on centralized meeting account provisioning and web embedded access controls to maintain consistent branding and meeting access management.
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Collaboration | Collaboration |
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2021 | 2021 |
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Gulf Business Machines CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Gulf Business Machines implemented FullStory as a Customer Experience solution to instrument and analyze user behavior on its public website. The deployment placed FullStory session capture and behavioral analytics directly into the site front end to enable replayable user sessions and event-driven analysis for digital experience monitoring.
The FullStory implementation leverages core Customer Experience capabilities such as session replay, event capture and segmentation, funnel analysis, and user journey inspection to support root cause investigation of front end issues. Configuration centered on browser-side instrumentation through the FullStory recorder script, with event schemas and custom event definitions established to align captured signals with product and UX inquiry flows.
Operational coverage is focused on the corporate website and digital touchpoints, with captured data intended to support product, UX, marketing and customer support workflows. Instrumentation is organized around an events catalog and common analytic segments to enable cross-functional troubleshooting, behavioral cohorting and experience validation.
Governance for the FullStory rollout included scoped access controls and recording rules to manage sensitive data and team permissions, alongside a staged instrumentation approach that prioritized high-traffic pages and critical user flows. FullStory is embedded as the primary Customer Experience tool on the website, and the implementation emphasizes configurable recording policies and event taxonomy to sustain ongoing analytics and UX investigation.
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Gulf Business Machines ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Gulf Business Machines Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Gulf Business Machines IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Gulf Business Machines CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Gulf Business Machines
| First Name | Last Name | Title | Function | Department | Phone | |
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Salesforce Certified Administrator | Manager | Marketing | |
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Apps Being Evaluated by Gulf Business Machines Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gulf Business Machines IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gulf Business Machines digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Gulf Business Machines Technographics
Gulf Business Machines is a Professional Services organization based in United Arab Emirates,
with around 1500 employees and annual revenues of $180.0 million.
Gulf Business Machines operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Cisco Webex Meetings and FullStory,
covering areas like ERP Financial, Audio Video and Web Conferencing and Customer Experience.
Gulf Business Machines has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cisco Systems and FullStory.
Gulf Business Machines recently adopted applications including
Microsoft 365 in 2021, Cisco IronPort Cloud Email Security in 2020 and Cisco Secure Email (formerly Email Security Appliance) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gulf Business Machines’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gulf Business Machines’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gulf Business Machines technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.