Warrington, WA3 6GR,
United Kingdom
Gulf Oil United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Gulf Oil United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2115 Gulf Oil United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gulf Oil United Kingdom has purchased the following applications: PDI AzpiralPRO for Customer Loyalty in 2019, Amazon S3 for Cloud Storage in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gulf Oil United Kingdom is running and its propensity to invest more and deepen its relationship with PDI Technologies , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gulf Oil United Kingdom revenues, which have grown to $4.54 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gulf Oil United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PDI Technologies | Legacy | PDI AzpiralPRO | Customer Loyalty | CRM | n/a | 2019 | 2019 |
In 2019, Gulf Oil United Kingdom implemented PDI AzpiralPRO to support its Customer Loyalty program across its UK dealer network. The deployment delivered a branded mobile app, points and rewards functionality, and targeted CRM communications aimed at forecourt and convenience retail customers.
PDI AzpiralPRO provided the core rewards engine and marketing automation functionality, enabling points accrual and redemption workflows, rewards catalog management, customer segmentation, and campaign orchestration consistent with Customer Loyalty platforms. Configuration focused on loyalty account management, mobile engagement flows, and automated CRM messaging tied to customer behaviors at the pump and in-store.
The rollout covered Gulf Oil United Kingdom dealer sites across the UK, instrumenting customer touchpoints through the mobile app and in-store loyalty interactions to extend dealer level marketing capabilities. Operational scope emphasized forecourt and convenience retail business functions, giving dealers tools to run localized promotions and targeted communications.
Gulf executed the program in partnership with Azpiral, coordinating dealer onboarding and localized campaign governance to align site level offers with national loyalty rules. Trade coverage reported increased dealer level marketing capabilities and improved customer retention following the rollout.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon S3 | Cloud Storage | IaaS | n/a | 2020 | 2020 |
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