List of PDI AzpiralPRO Customers
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Since 2010, our global team of researchers has been studying PDI AzpiralPRO customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PDI AzpiralPRO for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PDI AzpiralPRO for Customer Loyalty include: BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Gulf Oil United Kingdom, a United Kingdom based Oil, Gas and Chemicals organisation with 2115 employees and revenues of $4.54 billion, The Plaza Group Ireland, a Ireland based Leisure and Hospitality organisation with 700 employees and revenues of $80.0 million, Henderson Technology, a United Kingdom based Professional Services organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using PDI AzpiralPRO, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PDI AzpiralPRO customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BP | Oil, Gas and Chemicals | 100500 | $189.2B | United Kingdom | PDI Technologies | PDI AzpiralPRO | Customer Loyalty | 2019 | n/a |
In 2019, BP deployed PDI AzpiralPRO to underpin its BPme Rewards program, establishing a centralized Customer Loyalty platform to manage member lifecycle communications and campaign orchestration. PDI AzpiralPRO serves as the Customer Loyalty application supporting CRM and customer engagement functions, explicitly used to drive personalised communications intended to encourage visit frequency, higher fuel fill and increased shop basket spend.
The implementation configured core Customer Loyalty capabilities including CRM lifecycle messaging, segmentation and analytics, offer and coupon management, and card production workflows. PDI AzpiralPRO was used to create and automate multi-channel journeys such as a new welcome journey, lifecycle email sequences, app and web offers, push notifications, and till coupon delivery, with rule-based segmentation and performance reporting to refine campaign targeting.
Operational integrations centered on BPme digital channels and retail point-of-sale channels, with the platform acting as the orchestration layer between app/web offer delivery, email and push channels, and till coupon issuance at forecourt POS. The rollout covered BP’s UK fuels-retail partner network of approximately 900 sites, and extended to internal business functions including marketing, CRM, retail site teams and the customer contact centre.
Governance and operational ownership were structured around a UK CRM and loyalty team that managed agency partners, national promotion technical setup, and card production, stock and distribution. The deployment emphasized cross-functional briefing and enablement for fuels-retail partners and contact centre teams to ensure understanding of campaign mechanics and objectives, while analytics and segmentation outputs were used to iterate communications and support ongoing promotions.
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Gulf Oil United Kingdom | Oil, Gas and Chemicals | 2115 | $4.5B | United Kingdom | PDI Technologies | PDI AzpiralPRO | Customer Loyalty | 2019 | n/a |
In 2019, Gulf Oil United Kingdom implemented PDI AzpiralPRO to support its Customer Loyalty program across its UK dealer network. The deployment delivered a branded mobile app, points and rewards functionality, and targeted CRM communications aimed at forecourt and convenience retail customers.
PDI AzpiralPRO provided the core rewards engine and marketing automation functionality, enabling points accrual and redemption workflows, rewards catalog management, customer segmentation, and campaign orchestration consistent with Customer Loyalty platforms. Configuration focused on loyalty account management, mobile engagement flows, and automated CRM messaging tied to customer behaviors at the pump and in-store.
The rollout covered Gulf Oil United Kingdom dealer sites across the UK, instrumenting customer touchpoints through the mobile app and in-store loyalty interactions to extend dealer level marketing capabilities. Operational scope emphasized forecourt and convenience retail business functions, giving dealers tools to run localized promotions and targeted communications.
Gulf executed the program in partnership with Azpiral, coordinating dealer onboarding and localized campaign governance to align site level offers with national loyalty rules. Trade coverage reported increased dealer level marketing capabilities and improved customer retention following the rollout.
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Henderson Technology | Professional Services | 50 | $5M | United Kingdom | PDI Technologies | PDI AzpiralPRO | Customer Loyalty | 2019 | n/a |
In 2019, Henderson Technology implemented PDI AzpiralPRO to deliver Customer Loyalty capabilities for its convenience and forecourt estate across Northern Ireland and the UK, supporting CRM and retail workflows. The deployment targeted store level loyalty and employee reward programmes, aligning point of sale interactions with centralized loyalty account management and campaign orchestration.
The implementation configured PDI AzpiralPRO to serve as a loyalty and rewards engine with marketing automation functions inferred from integration descriptions, enabling account creation, points accrual and redemption workflows, and promotional messaging tied to customer profiles. Configuration work focused on mapping EDGEPoS transaction events to loyalty tokenization, reward qualification rules, and segmented campaign triggers, using the loyalty platform to manage offers, rewards rules, and customer lifecycle messaging.
Integration architecture centered on a direct integration between EDGEPoS and PDI AzpiralPRO, exchanging transactional and customer identity data to maintain synchronized balances and to drive CRM-driven promotions at checkout. Operational ownership sits with retail operations and marketing teams to govern reward rules and campaign schedules, while store level staff interact via EDGEPoS for enrollment and redemption, creating a unified Customer Loyalty workflow across sites.
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Leisure and Hospitality | 700 | $80M | Ireland | PDI Technologies | PDI AzpiralPRO | Customer Loyalty | 2025 | n/a |
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