Kowloon, n/a,
Hong Kong
GUM Hong Kong Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by GUM Hong Kong and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 76 GUM Hong Kong employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GUM Hong Kong has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2022, Odoo Live Chat for Chatbots and Conversational AI in 2024, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GUM Hong Kong is running and its propensity to invest more and deepen its relationship with Odoo , Microsoft , Wix.com or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GUM Hong Kong revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GUM Hong Kong intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP Financial Management | n/a | 2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Live Chat | Chatbots and Conversational AI | AI-Powered Application | Havi Technology Australia | 2024 | 2024 |
In 2024, GUM Hong Kong implemented Odoo Live Chat on Odoo.sh, part of the Chatbots and Conversational AI category, as part of a broader Odoo.sh deployment led by Havi Technology Australia. The deployment included CRM, Website, Live Chat, Helpdesk, HR, Payroll and Project modules, positioning Odoo Live Chat within an integrated service layer for client engagement and internal operations.
The Odoo Live Chat implementation was configured as an embedded website chat widget with routing into CRM and Helpdesk workflows, enabling chat-driven lead capture and automatic ticket creation. Configuration linked chat transcripts to CRM records and service tickets, and standard conversational routing and queuing logic was applied to direct inquiries to client-facing teams.
The solution was provisioned on Odoo.sh to centralize application data across CRM, Website, Helpdesk, HR, Payroll and Project modules for GUM Hong Kong, providing a single platform for client engagement, case management and internal HR processes. Operational coverage explicitly encompassed client service workflows, HR appraisal and payroll administration, and project delivery within the Hong Kong organization.
Governance and workflow changes included centralized ticketing and CRM ownership aligned with chat interactions, and HR process configuration to support appraisal workflows on the same platform. The partner case study by Havi Technology Australia reports outcomes including approximately 50% reduction in time spent on appraisals and improved client communication and CRM workflows following the Odoo Live Chat and broader Odoo.sh deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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