Guthy-Renker
100 N Pacific Coast Hwy. Suite 1600,
El Segundo, 90245, CA,
United States
El Segundo, 90245, CA,
United States
1 310-581-6250
Retail
Guthy-Renker Technographics
Guthy-Renker Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Guthy-Renker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Guthy-Renker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Guthy-Renker has purchased the following applications: Emburse Enterprise for Expense Management in 2014, Emburse Chrome River Travel for Travel Management in 2014, BroadSoft CC-One for Call Center in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Guthy-Renker is running and its propensity to invest more and deepen its relationship with Emburse , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Guthy-Renker revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guthy-Renker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Guthy-Renker Tech Stack and Enterprise Applications
Guthy-Renker ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Enterprise | Expense Management | ERP | n/a | 2014 | 2014 |
In 2014, Guthy-Renker implemented Emburse Enterprise for Expense Management. The deployment targeted core finance, accounts payable, and travel expense workflows and was positioned to centralize expense reporting and policy controls across the corporate finance organization.
Configuration and functional scope of Emburse Enterprise emphasized expense report submission, receipt capture and mobile ingestion, policy enforcement and automated approval workflows, corporate card reconciliation, and audit trail and reporting capabilities. The Emburse Enterprise implementation was configured to enforce line level coding and automated routing to accelerate manual review steps and standardize spend classification consistent with Expense Management best practices.
Operationally the Emburse Enterprise deployment operated alongside Guthy-Renker's established financial landscape, where the company maintained Oracle EBS R12.1.2 for Procure-to-Pay and Order-to-Cash, used TPSynergy EDI for trading partner exchanges, and had prior TEM program experience with Chrome River. Governance included redefined AP and travel approval processes, centralized expense policy controls, and targeted user training delivered by internal applications specialists, aligning ownership between finance, accounts payable, and travel teams.
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Guthy-Renker ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Chrome River Travel | Travel Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Guthy-Renker implemented Emburse Chrome River Travel as its cloud Travel Management solution, choosing Chrome River after a requirements review that initially considered Concur. The program was led internally by the Sr. Oracle Applications Specialist and targeted corporate travel and expense management for finance and accounts payable stakeholders.
The Emburse Chrome River Travel deployment encompassed core TEM capabilities, including expense capture and submission, travel booking coordination, policy enforcement, and multi level approval workflows configured to align with corporate spend policies. Configuration work focused on expense coding, approval routing, and ledger mapping to support the company s procure to pay controls.
The deployment operated alongside Oracle EBS R12.1.2 Procure to Pay which provided purchasing, payables, and general ledger functions for the same operational estate. Accounts Payable workflow modernization to Medius Cloud was completed under the same program, and Chrome River served as the cloud travel and expense intake system that handed transactional expense data into the broader financial ecosystem for posting and AP handoff.
Governance used finance and AP process owners to drive requirements, testing, and cutover activities, with centralized oversight during rollout. The CAO characterized the implementation as one of the smoothest they had seen, and project reporting cited one third of the original install cost and lower monthly costs than the originally considered TEM while delivering the required functionality.
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Guthy-Renker CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | BroadSoft CC-One | Call Center | CRM | n/a | 2016 | 2017 |
In 2016, Guthy-Renker deployed BroadSoft CC-One to improve real-time visibility and operational control across its distributed contact center. The BroadSoft CC-One deployment targeted Call Center operations supporting sales and service for Guthy-Renker's direct response marketing business, spanning approximately 3,000 agents across more than 15 outsourced sites handling 1.5 million calls per month.
The implementation emphasized real-time monitoring, vendor comparison analytics, performance dashboards, agent level reporting, and talk time measurement to attribute calls to vendors, agents and marketing programs. Configuration centralized key metrics and alerts to assess outsourcer performance and to standardize operational workflows for sales and service teams, enabling consistent performance measurement across disparate outsourcers.
Governance was updated to use consolidated dashboards and vendor comparison analytics as the basis for outsourcer performance reviews and operational decision making. Results reported from the BroadSoft CC-One implementation included a 50% decrease in abandons, a 10% increase in conversions, and one million dollars in annual talk time savings driven by vendor comparison analytics, and the Guthy-Renker contact center is cited as among the best in the industry for its visibility and control.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Guthy-Renker Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Guthy-Renker Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Guthy-Renker SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2014 | 2014 |
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Guthy-Renker PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Guthy-Renker IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Guthy-Renker
| First Name | Last Name | Title | Function | Department | Phone | |
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President & COO | CXO | Finance | |
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CIO | CXO | Finance | |
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SVP, Marketing | VP | Marketing | |
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SVP Finance & Operations | VP | Finance | |
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VP Finance & Accounting | VP | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Corporate Controller | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Director, Corporate Finance & Business Development | Director | Finance | |
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Senior Director, Corporate Finance and Business Development | Director | Finance | |
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SVP, Digital Solutions &Strategy | VP | IT | |
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Accounting Manager | Manager | Finance | |
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Senior Director, Global Planning, Sourcing & Int'l. Ops. | Director | Procurement | |
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Apps Being Evaluated by Guthy-Renker Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Guthy-Renker IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Guthy-Renker digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Guthy-Renker Technographics
Guthy-Renker is a Retail organization based in United States,
with around 350 employees and annual revenues of $500.0 million.
Guthy-Renker operates a diverse technology stack with applications such as
Emburse Enterprise, Emburse Chrome River Travel and BroadSoft CC-One,
covering areas like Expense Management, Travel Management and Call Center.
Guthy-Renker has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Emburse and Cisco Systems.
Guthy-Renker recently adopted applications including
Adobe Marketing Cloud (ex Omniture) in 2021, DocuSign eSignature in 2021 and Adobe Analytics Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Guthy-Renker’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Guthy-Renker’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Guthy-Renker technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.