Rotterdam, 3084 LG,
Netherlands
Ha Marketing Technographics
Ha Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ha Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Ha Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ha Marketing has purchased the following applications: Exact Online for ERP Financial in 2019, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ha Marketing is running and its propensity to invest more and deepen its relationship with Exact Software , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ha Marketing revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ha Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ha Marketing Tech Stack and Enterprise Applications
Ha Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Ha Marketing implemented Exact Online as its ERP Financial solution. Exact Online is deployed as a cloud SaaS accounting platform and is visible on the company website, indicating a customer-facing or billing integration surfaced through the site. The Exact Online configuration centers on core financial modules including general ledger, accounts receivable and payable, invoicing, bank reconciliation, VAT reporting and expense management, reflecting standard ERP Financial functional coverage. The implementation of Exact Online supports finance and billing operations for Ha Marketing and is explicitly referenced on their public site as the live financial platform. Operational scope is focused on the finance and administrative functions of Ha Marketing, a 20-employee professional services firm in the Netherlands, with configurations aligned to Dutch VAT and multi-user accounting roles. Governance elements include centralized finance administration, chart of accounts standardization and invoicing workflows configured within Exact Online, using role-based access and bank feed capabilities common to the Exact Online application type.
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Ha Marketing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Ha Marketing implemented Hubspot Live Chat in the Chatbots and Conversational AI category on its website. Ha Marketing uses Hubspot Live Chat as the primary conversational interface to support marketing and client engagement workflows, linking chat interactions to contact records and lead intake processes within the HubSpot environment.
The Hubspot Live Chat deployment is embedded on the public site and configured with conversational templates, automated greetings, and lead capture forms to collect visitor details. Functional capabilities implemented include chat routing to internal staff, conversation transcripts and basic qualification flows, page-level targeting and working hours controls, with configuration and governance managed by the internal marketing team in the company HubSpot account.
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Ha Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Ha Marketing implemented Microsoft 365 to establish a cloud-first Collaboration environment for its 20-person professional services firm. Microsoft 365 is surfaced on their website and provides the company with core Collaboration capabilities, including Exchange Online for email workflows, SharePoint for document collaboration, OneDrive for file sync and sharing, and Microsoft Teams for real-time communication and meetings.
The deployment is provisioned as a single Microsoft 365 tenant covering all employees in the Netherlands, aligned to marketing and client-facing business functions. Identity and access are managed through Azure Active Directory tied to the tenant, with centralized tenant administration and basic policy controls to govern accounts, content sharing, and site-facing components. Ha Marketing Microsoft 365 Collaboration supports internal collaboration, client communications, and website-connected content workflows.
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Ha Marketing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
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Ha Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
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Ha Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Ha Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ha Marketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-09-29 | Ha Marketing | Evaluated | Digital Applications International Limited | Matflo WMS | Warehouse Management | SCM |