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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Hartley Optical
Location
23 Duke Street, Princes Risborough,
Buckinghamshire, HP27 0AT,
United Kingdom
Website
https://www.boots.com/HartleyOptical/
Phone
44 18 4434-4374
Artw industry
Retail
Employee
Revenue

Hartley Optical Technographics

Hartley Optical Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Hartley Optical and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Hartley Optical employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Hartley Optical has purchased the following applications: Klarna Payments for Payment Processing in 2024, Synthetix for Chatbots and Conversational AI in 2021, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Hartley Optical is running and its propensity to invest more and deepen its relationship with Klarna , Apple , Synthetix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Hartley Optical revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hartley Optical intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Hartley Optical Tech Stack and Enterprise Applications

Hartley Optical ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Klarna Legacy Klarna Payments Payment Processing ERP n/a 2024 2024
Payment Processing ERP 2022 2022
Hartley Optical AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Synthetix Legacy Synthetix Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, Hartley Optical deployed Synthetix on its website at https://www.boots.com/HartleyOptical/ to provide automated online customer engagement. The deployment centers on Synthetix as the company's Chatbots and Conversational AI solution supporting customer service and shopper assistance on the United Kingdom facing storefront. The Synthetix implementation focuses on web chat widget delivery, conversational flow authoring, intent classification, and FAQ automation, with an administrative console used for content updates and conversation tuning. Configuration emphasizes live agent handover and fallback handling to preserve escalation paths, and the implementation scope is limited to e commerce and customer service interactions on the company website rather than enterprise back office functions.
Hartley Optical Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Connect Audio Video and Web Conferencing Collaboration n/a 2017 2017
Audio Video and Web Conferencing Collaboration 2024 2024
Collaboration Collaboration 2019 2019
Collaboration Collaboration 2022 2022
Hartley Optical Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2021 2021
Content Management Content Management 2022 2022
Digital Asset Management Content Management 2021 2021
Web Content Management Content Management 2017 2017
Hartley Optical eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2009 2009
Personalization and Product Recommendations eCommerce 2015 2015
Hartley Optical CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Analytics CRM 2009 2009
Customer Data Platform CRM 2021 2021
Customer Engagement CRM 2024 2024
Marketing Analytics CRM 2011 2011
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2023 2023
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2020 2020
Hartley Optical ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2017 2017
Application Performance Management ITSM 2021 2021
Hartley Optical TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
Governance, Risk and Compliance TRM 2021 2021
Hartley Optical IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Hartley Optical CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Web Application Firewalls (WAF) CyberSecurity 2021 2021
Hartley Optical Professional Services
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PEO (Professional Employer Organization) Professional Services 2020 2020

IT Decision Makers and Key Stakeholders at Hartley Optical

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Hartley Optical Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hartley Optical IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hartley Optical digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Hartley Optical Technographics
Hartley Optical is a Retail organization based in United Kingdom, with around 20 employees and annual revenues of $2.0 million.
Hartley Optical operates a diverse technology stack with applications such as Klarna Payments, Synthetix and Adobe Connect, covering areas like Payment Processing, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Hartley Optical has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Klarna, Synthetix and Adobe Systems.
Hartley Optical recently adopted applications including Klarna Payments in 2024, Cisco Webex Meetings in 2024 and Yottaa Engagement Cloud in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hartley Optical’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Hartley Optical’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hartley Optical technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.