Haymarket Media Group
Bridge House 69 London Road,
Twickenham, TW1 3SP,
United Kingdom
Twickenham, TW1 3SP,
United Kingdom
44 20 8267-5000
Media
Haymarket Media Group Technographics
Haymarket Media Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Haymarket Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Haymarket Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Haymarket Media Group has purchased the following applications: Unit4 Business World for ERP Financial in 2015, Oracle Cloud HCM for Core HR in 2019, Amazon SageMaker for ML and Data Science Platforms in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Haymarket Media Group is running and its propensity to invest more and deepen its relationship with UNIT4 , Oracle , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Haymarket Media Group revenues, which have grown to $91.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Haymarket Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Haymarket Media Group Tech Stack and Enterprise Applications
Haymarket Media Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 Business World | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Haymarket Media Group implemented Unit4 Business World. The deployment targeted ERP Financial capabilities to centralize core accounting, statutory reporting, and financial management across its United Kingdom operations.
Configuration work emphasized core financial modules common to ERP Financial systems, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting frameworks. Implementation activity included chart of accounts rationalization, period close workflow automation, and role based security and audit controls to support compliance and month end processes.
Operational scope focused on finance, accounting, and procurement functions with governance driven by standardized processes and centralized master data for chart of accounts and supplier records. The rollout was organized to phase modules and establish controlled workflows, positioning Unit4 Business World as the primary ERP Financial system for consolidated financial data and structured reporting across Haymarket.
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Haymarket Media Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2019 | 2020 |
In 2019 Haymarket Media Group implemented Oracle Cloud HCM as its Core HR platform. The selection was guided by Deloitte and Haymarket engaged Symatrix to deliver a fast track, pre configured deployment of Oracle Cloud HCM.
The implementation used a market leading Oracle HCM baseline with ready made, best practice HR process flows and templates. The scope centered on Core HR functional modules such as employee record management, organizational structure and position management, standard HR transactional workflows, and template driven process automation, delivered as supported system configurations rather than customisations.
Deployment was executed as a cloud SaaS rollout of Oracle Cloud HCM with configuration driven adaptation to meet client needs, emphasizing rapid provisioning of standard functionality. The publicly available case materials do not document specific third party integrations or connected systems.
Governance emphasized configuration control, adoption of Symatrix provided templates, and alignment to Haymarket HR process flows under Deloitte guidance, with implementation activities focused on configuration, testing, and staged rollout across HR operations.
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Core HR | HCM |
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2019 | 2020 |
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Haymarket Media Group AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SageMaker | ML and Data Science Platforms | AI Development | n/a | 2017 | 2017 |
In 2017, Haymarket Media Group implemented Amazon SageMaker as part of its ML and Data Science Platforms adoption within the AWS environment. Wan and his team also began using Amazon Machine Learning to create machine learning models that can be queried for customer behavior predictions, establishing an early production capability for predictive scoring.
The implementation focused on core ML platform capabilities, including model training, iterative experimentation, and serving models for inference. Amazon SageMaker provided managed model lifecycle functions such as notebook-based development, training orchestration, and hosted endpoints to support real time and batch scoring workflows aligned with ML and Data Science Platforms functionality.
Operationally, the machine learning models were exposed as queryable services to feed customer behavior predictions into audience and commercial workflows. The deployment oriented the models toward programmatic consumption, enabling editorial and commercial teams to incorporate predictive outputs into targeting and content decisions while keeping model access via hosted inference.
Governance and rollout were led by Wan and his team, who moved from experimentation to production queries, standardizing how models are consumed across downstream processes. The narrative centers on Amazon SageMaker and Amazon Machine Learning delivering model training and queryable inference capabilities within Haymarket Media Group's ML and Data Science Platforms strategy.
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Haymarket Media Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Haymarket Media Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Haymarket Media Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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CRM | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2014 |
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Tag Management | CRM |
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2016 | 2016 |
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Haymarket Media Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Haymarket Media Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Haymarket Media Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Haymarket Media Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Haymarket Media Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Haymarket Media Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Haymarket Media Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Haymarket Media Group Technographics
Haymarket Media Group is a Media organization based in United Kingdom,
with around 1400 employees and annual revenues of $91.0 million.
Haymarket Media Group operates a diverse technology stack with applications such as
Unit4 Business World, Oracle Cloud HCM and Amazon SageMaker,
covering areas like ERP Financial, Core HR and ML and Data Science Platforms.
Haymarket Media Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UNIT4, Oracle and Amazon Web Services (AWS).
Haymarket Media Group recently adopted applications including
DocuSign eSignature in 2023, Zendesk Support Ticketing System in 2022 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Haymarket Media Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Haymarket Media Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Haymarket Media Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.