AI Buyer Insights:

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

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● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

HB Brands
Location
Gallery, King Fahd Rd, King Fahd,
Riyadh, 12262,
Saudi Arabia
Website
https://www.hbbrands.com/
Phone
966 9200 00129
Artw industry
Consumer Packaged Goods
Employee
Revenue

HB Brands Technographics

HB Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by HB Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 HB Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that HB Brands has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2019, Microsoft 365 for Collaboration in 2016, WordPress for Web Content Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems HB Brands is running and its propensity to invest more and deepen its relationship with Microsoft , Zoho Corp. , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing HB Brands revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HB Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

HB Brands Tech Stack and Enterprise Applications

HB Brands ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics 365 Business Central ERP Financial ERP Novasoft Saudi Arabia 2019 2019
In 2019 HB Brands implemented Microsoft Dynamics 365 Business Central as its ERP Financial platform to centralize invoicing and regulatory compliance. The deployment targeted operations across Saudi Arabia, covering more than 120 stores and multiple virtual brands operating from shared kitchen facilities, and was executed with Novasoft Saudi Arabia as the integration partner. The implementation configured invoicing and core financial modules inside Microsoft Dynamics 365 Business Central and embedded Novasoft Saudi e Invoicing ZATCA addon to automate ZATCA-compliant invoice creation, signing, and transmission. Configurations focused on automated invoice formatting, tax and signature workflows, validation against regulatory rules, and enhanced reporting capabilities within Business Central. Integration architecture used the Novasoft ZATCA connector to link Microsoft Dynamics 365 Business Central directly to the ZATCA portal, enabling automated submission of both standard and simple invoices without third party tools. Operational coverage included finance and operations teams, store-level transaction feeds from 120 plus outlets, and order flows from virtual brands, processing over 2,000 simple invoices and more than 500 standard invoices daily through the integrated flow. Governance was centered on centralized compliance controls and workflow orchestration within Business Central to reduce manual intervention and improve data accuracy. Outcomes reported by HB Brands included automated compliance with ZATCA, reduced manual effort, improved reporting capabilities, and greater system scalability while allowing teams to focus on customer experience and expansion objectives.
HB Brands Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
Collaboration Collaboration 2025 2025
Collaboration Collaboration 2025 2025
Collaboration Collaboration 2025 2025
HB Brands Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WordPress Web Content Management Content Management n/a 2016 2016
Web Content Management Content Management 2025 2025
HB Brands CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2017 2017
HB Brands PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2025 2025
Apps Development PaaS 2025 2025
HB Brands IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2025 2025
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2016 2016
Domain Name System (DNS) IaaS 2016 2016
Network Management and Monitoring IaaS 2024 2024
HB Brands CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2025 2025
Secure Sockets Layer (SSL) CyberSecurity 2018 2018
Secure Sockets Layer (SSL) CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at HB Brands

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by HB Brands Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HB Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HB Brands digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD HB Brands Technographics
HB Brands is a Consumer Packaged Goods organization based in Saudi Arabia, with around 700 employees and annual revenues of $80.0 million.
HB Brands operates a diverse technology stack with applications such as Microsoft Dynamics 365 Business Central, Microsoft 365 and WordPress, covering areas like ERP Financial, Collaboration and Web Content Management.
HB Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Automattic.
HB Brands recently adopted applications including Zoho Mail in 2025, GoDaddy Webmail in 2025 and Slack Connect in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HB Brands’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates HB Brands’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HB Brands technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.