HBF Technographics
HBF Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HBF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1377 HBF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HBF has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2016, PageUp ATS for Applicant Tracking System in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HBF is running and its propensity to invest more and deepen its relationship with Oracle , PageUp , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HBF revenues, which have grown to $1.65 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HBF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HBF Tech Stack and Enterprise Applications
HBF ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | PrimeQ | 2016 | 2016 |
In 2016 HBF implemented Oracle Cloud ERP as an ERP Financial deployment to centralize procurement and payables within the insurer's finance organization. The program used Oracle Cloud ERP and specifically deployed Fusion Procurement and Payables Cloud modules to bring structured procure-to-pay controls into HBF's financial operations, with PrimeQ engaged as the implementation partner.
Configuration work focused on Fusion Procurement and Payables Cloud to support supplier onboarding, purchase order processing, invoice capture, automated accounts payable workflows, and procurement controls. The implementation emphasized procure-to-pay orchestration and accounts payable automation, aligning configuration with standard ERP Financial functional patterns and finance governance requirements.
The Oracle Cloud ERP environment was delivered as a cloud-hosted application and integrated to HBF's existing on-premise HR and ERP systems, using interfaces to synchronize master data and transactional flows. Integrations targeted HR data feeds and upstream transactional systems to ensure supplier invoicing and payables transactions reconciled across systems and maintained data consistency between cloud and on-premise components.
PrimeQ provided implementation services, with a Principal Consultant assigned from November 2016 through May 2019, reflecting a phased deployment and stabilization timeline. Governance centered on finance and procurement process alignment, change management for accounts payable teams, and formal operational handover to HBF finance leadership following configuration and integration completion.
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HBF HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
HBF selected and deployed PageUp ATS in 2016, replacing a legacy recruiting system. The PageUp Applicant Tracking System was integrated with HBF’s corporate website to publish job listings and capture candidate applications, providing standard ATS functions such as requisition posting, application intake, and candidate workflow tracking. The implementation establishes PageUp as HBF’s primary enterprise recruiting channel for managing corporate hiring activity.
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Core HR | HCM |
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2025 | 2026 |
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Learning and Development | HCM |
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2025 | 2026 |
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Payroll | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2025 | 2026 |
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HBF AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016 HBF deployed LivePerson Conversational Cloud on its public website to provision real-time conversational channels for member support. HBF implemented LivePerson Conversational Cloud to introduce Chatbots and Conversational AI across digital customer touchpoints, targeting customer service and member engagement for the Australian insurer.
The implementation centered on a web embedded messaging interface configured with automated conversational flows, natural language session handling, and live agent handoff for complex enquiries. Operational focus included conversational content governance, routing rules and session continuity, along with analytics instrumentation to monitor dialog performance, with ownership allocated to digital channels and member services teams.
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HBF Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Process Mining | Analytics and BI |
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2015 | 2015 |
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HBF Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2013 | 2013 |
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HBF CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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HBF ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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HBF PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2016 | 2016 |
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HBF Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2016 | 2016 |
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HBF IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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HBF CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at HBF
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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General Manager Finance | Manager | Finance | |
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Contracts & Procurement Officer | Manager | Procurement | |
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Group Financial Controller | Director | Finance | |
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Talent Acquisition Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Talent Acquisition Partner | Manager | HR | |
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CIO | CXO | Finance | |
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Manager Process Transformation | Manager | Finance | |
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GM Technology | CXO | IT | |
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Head of Transformation Office | Director | Finance | |
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Chief Transformation Officer | CXO | Finance | |
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Head of Finance Systems | Director | IT | |
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Transformation Program Director | Director | Operations | |
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Head of Financial Accounting | Director | Finance | |
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Head of Technology Strategy and Architecture|Technology Transformation Lead | Director | IT | |
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Finance Business Partner | Manager | Finance | |
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Head of Finance Innovation & Performance | Director | Finance | |
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Contracts and Procurement Officer | Manager | Procurement | |
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Head of Portfolio Management | Director | Operations | |
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Senior Manager of Product Management | Manager | Operations | |
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Portfolio Manager | Manager | Operations | |
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Project Manager | Manager | Operations | |
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General Manager Performance Reward and Insights | CXO | HR | |
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General Manager People Strategy & Culture | CXO | HR | |
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HR Officer | Manager | HR | |
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Senior Strategic HR Business Partner | Director | HR | |
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Payroll Officer | Non Manager | HR | |
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Payroll Lead | Manager | HR | |
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Payroll Officer | Manager | HR | |
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Head of Performance & Reward | Director | HR | |
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Senior Performance and Reward Partner | Director | HR | |
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Culture & Employee Experience Manager | Manager | HR | |
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Apps Being Evaluated by HBF Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HBF IT executives and key decision makers. This section highlights HBF's latest recorded technology evaluations, including TechnologyOne ERP for ERP Financial on 2025-04-01. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HBF digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-01 | HBF | Evaluated | TechnologyOne | TechnologyOne ERP | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD HBF Technographics
HBF is a Insurance organization based in Australia,
with around 1377 employees and annual revenues of $1.65 billion.
HBF operates a diverse technology stack with applications such as
Oracle Cloud ERP, PageUp ATS and LivePerson Conversational Cloud,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
HBF has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PageUp and LivePerson.
HBF recently adopted applications including
Workday HCM in 2025, Workday Learning in 2025 and Workday Payroll in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HBF’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HBF’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HBF technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.