HBK
19 Bartlett St.,
Marlborough, 1752, MA,
United States
Marlborough, 1752, MA,
United States
1 800-578-4260
Manufacturing
HBK Technographics
HBK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HBK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 HBK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HBK has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, AddSearch Site Search for Application, Web and Enterprise Search in 2017, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HBK is running and its propensity to invest more and deepen its relationship with Cisco Systems , AddSearch , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HBK revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HBK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HBK Tech Stack and Enterprise Applications
HBK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, HBK implemented Cisco Webex Meetings. HBK is a United States manufacturing firm with about 60 employees and it uses Cisco Webex Meetings on their website as part of its Audio Video and Web Conferencing capabilities to support internal collaboration and external customer meetings.
The Cisco Webex Meetings implementation is surfaced via web embed on the corporate site to provide browser based access to scheduled and ad hoc sessions, leveraging standard functional modules such as video conferencing, screen sharing, meeting recording, and browser join flows. Operational ownership is described in category aligned terms, with IT and business stakeholders responsible for user provisioning, meeting administration, and policy configuration typical of cloud hosted Audio Video and Web Conferencing services, and the website integration serving as the primary external access point.
|
HBK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AddSearch | Legacy | AddSearch Site Search | Application, Web and Enterprise Search | Content Management | n/a | 2017 | 2017 |
In 2017, HBK implemented AddSearch Site Search on its public corporate website. The deployment uses AddSearch Site Search in the Application, Web and Enterprise Search category to provide consolidated site-level search across product pages, datasheets, technical documentation, and support content for the manufacturing company.
Implementation emphasized hosted indexing and relevance tuning, with typical Application, Web and Enterprise Search capabilities such as autocomplete suggestions, result ranking controls, and search UI embedding into HBK web templates. The configuration routed user queries to the AddSearch service and relied on client-side integration to surface filtered navigation and contextual results, while governance responsibilities for relevance adjustments and content indexing were aligned to web content ownership, product management, and support teams.
|
HBK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 HBK implemented Zoominfo Platform for Account Based Marketing on its corporate website. The deployment targets account discovery and visitor identification for the small manufacturing organization based in the United States with roughly 60 employees, aligning the Zoominfo Platform with HBK marketing and demand generation objectives.
The implementation concentrates on web based account intelligence capabilities, including website visitor identification, firmographic enrichment, intent signal capture, and account list construction for targeted engagement. Configuration work focused on embedding vendor tracking on site, mapping discovered account and contact attributes to internal account profiles, and building segmented account lists and outreach cohorts within the Zoominfo Platform.
Operational scope covers marketing led ABM activities and sales enablement workflows, with data from the Zoominfo Platform used to surface high priority accounts and inform outbound and inbound prospecting. Administration and day to day management are conducted through the platform administrative console, with marketing owning list curation and sales using enriched account and contact information for engagement.
Governance and rollout emphasized website level deployment controls, data access permissions, and routine validation of enriched contact and company data to maintain campaign accuracy. The narrative centers on HBK Zoominfo Platform usage for Account Based Marketing, integrating web based account intelligence into marketing and sales operational processes.
|
|
|
|
|
CRM | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
HBK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
HBK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at HBK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by HBK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HBK IT executives and key decision makers. This section highlights HBK's latest recorded technology evaluations, including DBA Manufacturing ERP for Manufacturing ERP on 2025-08-11. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HBK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-11 | HBK | Evaluated | DBA Manufacturing Software | DBA Manufacturing ERP | Manufacturing ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD HBK Technographics
HBK is a Manufacturing organization based in United States,
with around 60 employees and annual revenues of $5.0 million.
HBK operates a diverse technology stack with applications such as
Cisco Webex Meetings, AddSearch Site Search and Zoominfo Platform,
covering areas like Audio Video and Web Conferencing, Application, Web and Enterprise Search and Account Based Marketing.
HBK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, AddSearch and Zoominfo.
HBK recently adopted applications including
Zoominfo Platform in 2023, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HBK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HBK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HBK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.