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Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Heineken Hungary Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
R&R Software Legacy R&R FusionR SFA CRM CRM n/a 2002 2002
In 2002, Heineken Hungary implemented R&R FusionR SFA, a mobile CRM field representative solution developed and delivered by R&R Software to support sales-force automation and a national Trade Census project in Hungary. The R&R FusionR SFA rollout targeted field-sales teams and trade marketing operations to standardize visit execution, data capture, and sales activity reporting. The implementation included mobile client software for field representatives, server-side synchronization services, and integrations with BI and data-warehouse components to centralize trade census records and sales transaction data. Functional modules configured comprised sales-force automation workflows, trade census data collection forms, and reporting feeds that populated the corporate data warehouse for consolidated analytics. Operational scope covered field-sales and trade marketing business functions across Hungary, with governance established between Heineken Hungary sales operations and R&R Software for ongoing support and data stewardship. The deployment delivered improved field-sales efficiency and enhanced reporting visibility by providing centralized access to trade census and field activity data through the integrated BI and data-warehouse pipeline.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
IT Decision Makers and Key Stakeholders at Heineken Hungary
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Heineken Hungary Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Heineken Hungary Technographics

Heineken Hungary is a Consumer Packaged Goods organization based in Hungary, with around 574 employees and annual revenues of $180.0 million.

Heineken Hungary operates a diverse technology stack with applications such as Microsoft 365, R&R FusionR SFA and Microsoft Azure Cloud Services, covering areas like Collaboration, CRM and Application Hosting and Computing Services.

Heineken Hungary has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and R&R Software.

Heineken Hungary recently adopted applications including Microsoft 365 in 2022, Microsoft Azure Cloud Services in 2014 and R&R FusionR SFA in 2002, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Heineken Hungary’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Heineken Hungary’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Heineken Hungary technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.