Heineken Mexico
Av Alfonso Reyes 2202,
Monterrey, 64410, NL,
Mexico
Monterrey, 64410, NL,
Mexico
1 80 0237-8392
Manufacturing
Heineken Mexico Technographics
Heineken Mexico Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heineken Mexico and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5150 Heineken Mexico employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heineken Mexico has purchased the following applications: Visa Authorize.Net for Payment Processing in 2025, Emi Labs Interview Scheduling for Interview Scheduling in 2022, Augury Machine Health for Asset Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heineken Mexico is running and its propensity to invest more and deepen its relationship with Visa , Emi Labs , Augury or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heineken Mexico revenues, which have grown to $2.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heineken Mexico intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heineken Mexico Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emi Labs | Legacy | Emi Labs Interview Scheduling | Interview Scheduling | HCM | n/a | 2022 | 2022 |
Heineken Mexico implemented Emi Labs Interview Scheduling in 2022 to digitize and automate mass hiring workflows, embedding the Emi Labs Interview Scheduling application into HR and frontline recruiting operations across Mexico. The deployment targeted high-volume hiring use cases and is described as an HR frontline recruiting deployment that improved candidate engagement and throughput, aligning the Emi Labs Interview Scheduling application to recruiting business functions.
Configuration centered on recruitment automation and candidate interaction capabilities, including candidate chatbots on WhatsApp and Facebook that were used to drive engagement and initial screening. Scheduling orchestration and automated scheduling workflows are inferred components of the Emi Labs Interview Scheduling implementation, enabling calendar coordination, automated confirmations and candidate communications consistent with Interview Scheduling functional patterns.
Integrations explicitly included WhatsApp and Facebook for candidate messaging, with operational scope covering HR and frontline hiring teams in Mexico. Governance emphasized centralized scheduling workflows and handoffs between automated processes and recruiter activities, and Heineken Mexico reported eliminating over 10,000 recruiter hours while reducing time-per-candidate, outcomes that reflect the operational impact of the Emi Labs Interview Scheduling deployment.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Augury | Legacy | Augury Machine Health | Asset Performance Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Heineken Mexico implemented Augury Machine Health. Augury Machine Health is an Asset Performance Management application deployed to monitor machine health across Heineken Mexico manufacturing operations.
The implementation emphasized continuous condition monitoring, anomaly detection, acoustic and vibration diagnostics, and asset-level health scoring as primary functional capabilities of Augury Machine Health. Configuration work focused on machine-level analytics, diagnostic dashboards, and standardized alerting thresholds to support condition-based workflows.
Operational scope covered maintenance and reliability teams across Heineken Mexico plants, aligning the Asset Performance Management application with plant operations, reliability engineering, and maintenance planning. The deployment centralized sensor data streams and diagnostic views to inform daily maintenance rounds and shift handovers.
Governance and rollout were organized by equipment criticality and plant operations, with maintenance leadership and reliability engineering responsible for standards, diagnostic procedures, and phased instrumenting of assets. The implementation concentrated on embedding Augury Machine Health into routine maintenance processes and operator-to-maintenance communications.
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Point Of Sale | ERP Services and Operations |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2019 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Heineken Mexico
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Heineken Mexico Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Heineken Mexico Technographics
Heineken Mexico is a Manufacturing organization based in Mexico,
with around 5150 employees and annual revenues of $2.10 billion.
Heineken Mexico operates a diverse technology stack with applications such as
Visa Authorize.Net, Emi Labs Interview Scheduling and Augury Machine Health,
covering areas like Payment Processing, Interview Scheduling and Asset Performance Management.
Heineken Mexico has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa, Emi Labs and Augury.
Heineken Mexico recently adopted applications including
Visa Authorize.Net in 2025, Swaven POP in 2024 and MikMak in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heineken Mexico’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heineken Mexico’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heineken Mexico technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.