Hengst & Co
Hengst & Co Technographics
Hengst & Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hengst & Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Hengst & Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hengst & Co has purchased the following applications: Abacus Umantis Applicant Management for Applicant Tracking System in 2018, Microsoft 365 for Collaboration in 2016, SendinBlue for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hengst & Co is running and its propensity to invest more and deepen its relationship with Abacus Research , Microsoft , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hengst & Co revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hengst & Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hengst & Co Tech Stack and Enterprise Applications
Hengst & Co HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Abacus Research | Legacy | Abacus Umantis Applicant Management | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Hengst & Co implemented Abacus Umantis Applicant Management. The deployment was oriented toward consolidating candidate intake and formalizing recruiting workflows within the company human resources organization in Germany. Abacus Umantis Applicant Management serves as the central Applicant Tracking System for vacancy publication, candidate tracking, and structured applicant record keeping.
Configuration and modules focused on job requisition management, a candidate database, staged screening and interview workflows, and role-based access for recruiters and hiring managers. The implementation included career site integration, with public job postings connected to Haufe on the company website to maintain synchronized vacancy listings and candidate self-service. Administrative reporting and configurable requisition approval paths were instrumented to support recruiter operations.
Operational coverage centered on HR and talent acquisition functions at Hengst & Co, with governance defined around standardized hiring workflows and recruiter permissions. The deployment emphasized process orchestration inside the Abacus Umantis Applicant Management environment, aligning applicant lifecycle management and internal approval controls with existing HR operations.
|
Hengst & Co Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Hengst & Co deployed Microsoft 365 as a Collaboration platform across its German operations and corporate sites. The implementation positioned Microsoft 365 to deliver cloud-hosted productivity, email and real-time collaboration services for the approximately 1,000-employee manufacturing company.
Hengst & Co configured Microsoft 365 to provide core Collaboration capabilities, specifically Office 365 Mail for corporate email referenced on the public website, together with cloud file services and document collaboration functionality consistent with the Collaboration category, including SharePoint Online, OneDrive and Teams. The deployment emphasized centralized mailbox hosting, document libraries and synchronous collaboration workflows to support engineering, production, and administrative teams.
Public site references to Office 365 Mail indicate direct integration between web contact flows and the Microsoft 365 mail service, and the tenant configuration reflects standard cloud identity and tenant administration patterns for Microsoft 365. Operational coverage extended across business functions commonly served by Collaboration platforms, including IT administration, HR communications, engineering collaboration and corporate operations.
Governance was implemented with centralized tenant administration, role based access controls and policy driven information protection and device management consistent with Microsoft 365 governance practices for manufacturing organizations. The rollout narrative centers on embedding Microsoft 365 as the enterprise Collaboration layer, consolidating email and document collaboration into a single Microsoft 365 tenant for German operations.
|
Hengst & Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Hengst & Co implemented SendinBlue as its Marketing Automation platform. The implementation was procured from Brevo and concentrated on orchestrating email campaigns and newsletter distribution for the corporate website.
Deployment emphasized standard Marketing Automation modules including email campaign management, a reusable template library, contact and list segmentation, automated drip workflows, subscription center functionality, and reporting dashboards. Configuration work prioritized template standardization and workflow orchestration to support recurring newsletter and product communication cycles using SendinBlue.
The SendinBlue implementation operated alongside Newsletter2Go for on-site newsletter interactions, with the website retaining Newsletter2Go as a customer touchpoint. Operational ownership rested with Hengst & Co's marketing organization, covering digital marketing and customer communications across its German operations.
Governance activities centered on consent capture, subscription management, and campaign approval workflows to align Marketing Automation operations with regional privacy requirements. Integrations and data mapping were scoped to synchronize contact lists and suppression logic between the email sending environment and the on-site newsletter tool.
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IT Decision Makers and Key Stakeholders at Hengst & Co
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hengst & Co Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hengst & Co IT executives and key decision makers. This section highlights Hengst & Co's latest recorded technology evaluations, including Oracle Global Trade Management for Trading Platform on 2026-06-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hengst & Co digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-15 | Hengst & Co | Evaluated | Oracle | Oracle Global Trade Management | Trading Platform | Investment Management |
FAQ - APPS RUN THE WORLD Hengst & Co Technographics
Hengst & Co is a Manufacturing organization based in Germany,
with around 1000 employees and annual revenues of $300.0 million.
Hengst & Co operates a diverse technology stack with applications such as
Abacus Umantis Applicant Management, Microsoft 365 and SendinBlue,
covering areas like Applicant Tracking System, Collaboration and Marketing Automation.
Hengst & Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Abacus Research, Microsoft and Brevo.
Hengst & Co recently adopted applications including
SendinBlue in 2019, Abacus Umantis Applicant Management in 2018 and Microsoft 365 in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hengst & Co’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hengst & Co’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hengst & Co technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.