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● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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Heritage Broadcasting
Location
22320 130th Ave,
Tustin, 49688, MI,
United States
Website
https://www.9and10news.com/
Phone
1 231-775-3478
Artw industry
Media
Employee
Revenue

Heritage Broadcasting Technographics

Heritage Broadcasting Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Heritage Broadcasting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Heritage Broadcasting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Heritage Broadcasting has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, GumGum for Artificial Intelligence Marketing in 2018, Revive Adserver (ex OpenX/Openads) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Heritage Broadcasting is running and its propensity to invest more and deepen its relationship with Intuit , GumGum , Revive Adserver or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Heritage Broadcasting revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heritage Broadcasting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Heritage Broadcasting Tech Stack and Enterprise Applications

Heritage Broadcasting ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Quickbooks Enterprise ERP Financial ERP x 2013 2013
In 2013 Heritage Broadcasting implemented Intuit Quickbooks Enterprise as its ERP Financial application. The deployment established Intuit Quickbooks Enterprise as the central financial system for the company, aligning the application to corporate accounting and station-level bookkeeping functions. The implementation configured standard ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed asset tracking, payroll processing, and financial reporting capabilities. Intuit Quickbooks Enterprise was set up to support chart of accounts consolidation and period close workflows consistent with small to mid-market media accounting practices. Operational coverage focused on corporate finance and station accounting teams, with data exchange workflows built around spreadsheet reconciliation and Excel-based reporting, reflecting the stated preference for Quickbooks and excel experience. The deployment emphasized centralized bookkeeping and consistent transaction coding to improve cross-site visibility across Heritage Broadcasting operations. Governance measures included role-based access controls, a standardized chart of accounts, and defined month-end close procedures to enforce accounting discipline across sites. Training and hiring criteria prioritized QuickBooks and Excel proficiency to support ongoing maintenance, bookkeeping, and financial reporting operations.
Heritage Broadcasting AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2018 2018
In 2018, Heritage Broadcasting implemented GumGum, deploying GumGum as an Artificial Intelligence Marketing solution on its public website, 9and10news.com. The implementation focuses on web-delivered contextual advertising and audience intelligence capabilities embedded into the site to support advertising and content monetization workflows. The deployment leverages category-aligned modules such as contextual targeting, automated creative placement, and real-time decisioning typical of an Artificial Intelligence Marketing platform, with GumGum integrated directly into the publisher’s ad delivery and content workflows. Operational ownership is described at the ad operations and digital marketing teams level, who handle campaign configuration, tagging, and compliance controls within existing content publishing processes.
Heritage Broadcasting CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Revive Adserver Legacy Revive Adserver (ex OpenX/Openads) Digital Advertising Platform CRM n/a 2013 2013
In 2013, Heritage Broadcasting deployed Revive Adserver (ex OpenX/Openads) as its Digital Advertising Platform to manage on-site ad delivery across its public website. The implementation integrated ad tags into page templates and established ad zones and inventory models to control display placements and rotation, providing publisher-side campaign scheduling, creative management, and impression and click tracking for advertising sold on the site. Operational ownership for the platform resides with Heritage Broadcasting's digital operations and ad sales functions, who configure campaigns, set targeting rules, and extract delivery and billing reports. Revive Adserver (ex OpenX/Openads) is used to centralize campaign management, creative asset hosting, and delivery reporting, with logs and reporting used for campaign reconciliation and ad troubleshooting across the website's page templates and ad slots.
Digital Advertising Platform CRM 2012 2012
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Marketing Analytics CRM 2012 2012
Marketing Analytics CRM 2017 2017
Heritage Broadcasting ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2012 2012
Remote Monitoring and Management ITSM 2020 2020
Heritage Broadcasting IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Heritage Broadcasting

First Name Last Name Title Function Department Email Phone
CEO CXO Finance
Vice President of Sales VP Sales
CIO CXO Finance
Vice President Sales VP Sales
Show All Contacts

Apps Being Evaluated by Heritage Broadcasting Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heritage Broadcasting IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heritage Broadcasting digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Heritage Broadcasting Technographics
Heritage Broadcasting is a Media organization based in United States, with around 100 employees and annual revenues of $10.0 million.
Heritage Broadcasting operates a diverse technology stack with applications such as Intuit Quickbooks Enterprise, GumGum and Revive Adserver (ex OpenX/Openads), covering areas like ERP Financial, Artificial Intelligence Marketing and Digital Advertising Platform.
Heritage Broadcasting has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Intuit, GumGum and Revive Adserver.
Heritage Broadcasting recently adopted applications including GoDaddy in 2021, LogMeIn GoToMyPC in 2020 and GumGum in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heritage Broadcasting’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Heritage Broadcasting’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heritage Broadcasting technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.