Hershey Entertainment & Resorts Company
27 West Chocolate Ave,
Hershey, 17033, PA,
United States
Hershey, 17033, PA,
United States
1 717-534-8600
Leisure and Hospitality
Hershey Entertainment & Resorts Company Technographics
Hershey Entertainment & Resorts Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hershey Entertainment & Resorts Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Hershey Entertainment & Resorts Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hershey Entertainment & Resorts Company has purchased the following applications: UKG Pro HCM (ex UltiPro HCM) for Core HR in 2020, Revinate Navis Direct Booking for Reservation and Booking Management in 2016, Zoho Analytics (ex Zoho Reports) for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hershey Entertainment & Resorts Company is running and its propensity to invest more and deepen its relationship with UKG , Symphony Talent , Revinate or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hershey Entertainment & Resorts Company revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hershey Entertainment & Resorts Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hershey Entertainment & Resorts Company Tech Stack and Enterprise Applications
Hershey Entertainment & Resorts Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro HCM (ex UltiPro HCM) | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Hershey Entertainment & Resorts Company deployed UKG Pro HCM (ex UltiPro HCM) as its Core HR solution. The UKG Pro HCM instance is surfaced via the company website for employee access and is positioned to serve the full employee population across the Leisure and Hospitality operations that the company runs for approximately 2000 staff members.
The implementation centers on Core HR capabilities typical of the category, including centralized employee records and HRIS data, payroll and benefits administration, onboarding and offboarding workflows, and timekeeping and workforce management functionality. Configuration appears to emphasize employee and manager self service, role based security and HR operational workflows to standardize personnel actions across departments.
UKG Pro HCM is integrated into the organization’s public employee access portal, using UKG web sign in and the vendor’s authentication flow to route user sessions from the corporate site into the application. Operational ownership is implied to sit with central HR and payroll teams, with governance controls and policy driven workflows to manage access, approvals and HR lifecycle events across the enterprise.
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Recruiting, Applicant Tracking System, Candidate Relationship Management | HCM |
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2012 | 2012 |
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Workforce Management | HCM |
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2008 | 2009 |
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Hershey Entertainment & Resorts Company ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Revinate | Legacy | Revinate Navis Direct Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Hershey Entertainment & Resorts Company implemented Revinate Navis Direct Booking as its Reservation and Booking Management solution on its corporate website. Revinate Navis Direct Booking is embedded into the hersheypa.com booking workflow to capture direct reservations and manage online guest interactions, supporting central reservation and e-commerce functions for leisure and hospitality operations.
The implementation focused on the direct booking engine, online availability and rate display, reservation capture, and confirmation orchestration. Revinate Navis Direct Booking configuration included a booking widget integration, guest profile capture and booking flow control, and standard booking management capabilities consistent with Reservation and Booking Management category functionality.
Deployment tied the booking engine to the public website frontend and central reservation operations so online bookings route into property operations and front desk workflows. Operational ownership was established across central reservations and web commerce teams to govern pricing, inventory visibility, and booking rules, with consolidated channel controls and procedures for handling online reservations through Revinate Navis Direct Booking across Hershey Entertainment & Resorts Company in the United States.
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Hershey Entertainment & Resorts Company Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Analytics (ex Zoho Reports) | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Hershey Entertainment & Resorts Company deployed Zoho Analytics (ex Zoho Reports) on its corporate website. Zoho Analytics (ex Zoho Reports) is used as the Analytics and BI platform for embedded web reporting and visualization, providing an on-site layer of interactive dashboards and scheduled reports.
The implementation centers on embedded analytics, interactive dashboards, ad hoc reporting, and scheduled distribution. Configuration work included dashboard composition, widget-level filtering, custom visualizations and report scheduling to support recurring content and engagement monitoring. The deployment leverages standard Analytics and BI capabilities such as drag-and-drop charting, tabular reports, and data preparation features to shape web-facing datasets.
Operational coverage is focused on the website, surfacing dashboards for internal stakeholders and site users according to access policies. Governance activities emphasized user access control and shared report scheduling, with configuration to manage which reports are public on the site and which are shared internally. The narrative reflects a web-embedded Analytics and BI implementation using Zoho Analytics (ex Zoho Reports) to centralize visualization and reporting on the Hershey Entertainment & Resorts Company website.
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Hershey Entertainment & Resorts Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Hershey Entertainment & Resorts Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Hershey Entertainment & Resorts Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Community Management | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Hershey Entertainment & Resorts Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Hershey Entertainment & Resorts Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Backup as a Service (BaaS) | IaaS |
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2019 | 2019 |
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Backup as a Service (BaaS) | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Hershey Entertainment & Resorts Company
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Human Resources | VP | HR | |
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Vice President, Chief Financial Officer | CXO | Finance | |
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Divisional Director, HR Operations | Director | HR | |
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Vice President, Information Technology | VP | IT | |
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Director of Human Resources | Director | HR | |
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HR Technology Manager | Manager | HR | |
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Director, IT Security & Compliance | Director | IT | |
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Director of IT Operations | Director | IT | |
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IT Security Manager | Manager | IT | |
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IT Project Manager | Manager | IT | |
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Apps Being Evaluated by Hershey Entertainment & Resorts Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hershey Entertainment & Resorts Company IT executives and key decision makers. This section highlights Hershey Entertainment & Resorts Company's latest recorded technology evaluations, including PaymentWorks for Supplier Relationship Management on 2026-03-25 and DISA Drug Testing for BackGround Screening on 2024-12-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hershey Entertainment & Resorts Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-25 | Hershey Entertainment & Resorts Company | Evaluated | PaymentWorks | PaymentWorks | Supplier Relationship Management | Procurement |
| 2024-12-02 | Hershey Entertainment & Resorts Company | Evaluated | DISA | DISA Drug Testing | BackGround Screening | HCM |
FAQ - APPS RUN THE WORLD Hershey Entertainment & Resorts Company Technographics
Hershey Entertainment & Resorts Company is a Leisure and Hospitality organization based in United States,
with around 2000 employees and annual revenues of $220.0 million.
Hershey Entertainment & Resorts Company operates a diverse technology stack with applications such as
UKG Pro HCM (ex UltiPro HCM), Revinate Navis Direct Booking and Zoho Analytics (ex Zoho Reports),
covering areas like Core HR, Reservation and Booking Management and Analytics and BI.
Hershey Entertainment & Resorts Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, Revinate and Zoho Corp..
Hershey Entertainment & Resorts Company recently adopted applications including
Magnite (ex Rubicon Project) in 2022, Zoho Analytics (ex Zoho Reports) in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hershey Entertainment & Resorts Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hershey Entertainment & Resorts Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hershey Entertainment & Resorts Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.