Hershey Latin America Technographics
Hershey Latin America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hershey Latin America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Hershey Latin America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hershey Latin America has purchased the following applications: Microsoft 365 for Collaboration in 2016, VTEX eCommerce for eCommerce in 2020, aftersale for Returns Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hershey Latin America is running and its propensity to invest more and deepen its relationship with Microsoft , VTEX , aftersale or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hershey Latin America revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hershey Latin America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hershey Latin America Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| aftersale | Legacy | aftersale | Returns Management | SCM | n/a | 2022 | 2022 |
In 2022, Hershey Latin America deployed aftersale for Returns Management on its public ecommerce site, embedding returns workflows directly into the consumer checkout and account experience. The implementation positions aftersale as the primary online returns orchestration platform for orders placed through https://www.hersheys.com.br, enabling customer-initiated return flows on the website.
The aftersale implementation covers core Returns Management capabilities typical for online retail, including a customer-facing returns portal for RMA creation, rules-driven eligibility checks, automated refund and exchange routing, and label generation and tracking workflows. Configuration work emphasized returns policy enforcement, reason-code mapping, and routing rules that direct cases to customer care queues for exception handling.
Architecturally the solution is integrated via a front-end embed on the website that invokes aftersale backend APIs to create cases, update status, and surface return labels and instructions to consumers, while operational ownership sits with e-commerce and customer service teams. Governance is centered on centralized policy configuration within aftersale and workflow handoffs to support agents for manual reviews, with the rollout scoped to the online channel rather than retail or wholesale channels.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
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Customer Support | CRM |
|
2021 | 2021 |
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Marketing Analytics | CRM |
|
2021 | 2021 |
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Tag Management | CRM |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
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Content Delivery Network | IaaS |
|
2023 | 2023 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at Hershey Latin America
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hershey Latin America Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||