Colorado Springs, 80905, CO,
United States
Heuberger Subaru Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Heuberger Subaru and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 Heuberger Subaru employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heuberger Subaru has purchased the following applications: Dealertrack DMS for Dealership Management in 2019, ConexED Chat Bot for Chatbots and Conversational AI in 2024, Brightcove for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heuberger Subaru is running and its propensity to invest more and deepen its relationship with Cox Automotive , Vistadash , ConexED or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heuberger Subaru revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heuberger Subaru intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cox Automotive | Legacy | Dealertrack DMS | Dealership Management | ERP Services and Operations | n/a | 2019 | 2019 |
|
|
|
|
|
Dealership Management | ERP Services and Operations |
|
2023 | 2023 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ConexED | Legacy | ConexED Chat Bot | Chatbots and Conversational AI | AI-Powered Application | Gubagoo | 2024 | 2025 |
In 2024, Heuberger Subaru implemented ConexED Chat Bot as a Chatbots and Conversational AI application to support CRM, marketing activation, and sales enablement at the dealership. The deployment targeted dealership sales and marketing workflows in the United States and was positioned alongside an intelligence initiative driven by Gubagoo Curator.
ConexED Chat Bot was configured to handle customer conversational intake, lead capture, and front-line engagement, aligning conversational routing with CRM-focused sales follow up and marketing campaign entry points. The implementation emphasized AI-assisted sales enablement capabilities consistent with Chatbots and Conversational AI, applying conversational triggers to surface leads and hand off higher value opportunities to live sales staff.
Gubagoo served as the implementation partner, and Gubagoo Curator was used to unify dealership data into a Unified Intelligence Engine for CRM, marketing activation, and sales enablement. That unified data structure produced consolidated customer profiles that supported campaign targeting and allowed the ConexED Chat Bot conversational data to be correlated with CRM records and marketing activations within dealership operations.
Governance and operational coverage focused on aligning sales and marketing processes to the unified customer profiles, introducing AI-assisted sales workflows and campaign orchestration at the dealership level. Outcomes reported by Gubagoo included unified customer profiles, AI-assisted sales enablement, and measurable campaign ROI, with a cited case where the dealership generated $15,000 in gross profit for every $1,000 spent.
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2013 | 2013 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2018 | 2018 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2020 | 2020 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2022 | 2022 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
|
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2019 | 2019 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Video Editing | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
|
|
|
|
Web Content Management | Content Management |
|
2022 | 2022 |
|
CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Advanced Subsurface Mapping | PLM and Engineering |
|
2022 | 2022 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Apps Development | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Apps Development | PaaS |
|
2024 | 2024 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2024 | 2024 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2013 | 2013 |
|
|
|
|
|
Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
|
2024 | 2024 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||