Heyday
100 Crosby Street, Suite 404,
New York, 10012, NY,
United States
New York, 10012, NY,
United States
1 917-716-3330
Retail
Heyday Technographics
Heyday Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heyday and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Heyday employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heyday has purchased the following applications: Google Pay for Payment Processing in 2020, Greenhouse ATS for Applicant Tracking System in 2021, FrontApp for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heyday is running and its propensity to invest more and deepen its relationship with Google , Apple , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heyday revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heyday intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heyday Tech Stack and Enterprise Applications
Heyday ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020 Heyday implemented Google Pay on its website as a web checkout payment option for its e-commerce storefront. The Google Pay implementation serves the Payment Processing business function for online transactions and integrates the Google Pay button into the checkout UI to enable token based payment authorization. The deployment concentrated on the customer facing checkout and mobile web, embedding Google Pay payment selection into the existing commerce pages.
Architecturally the implementation uses client side payment instrumentation with server side handoff to Heyday back end payment routing and order capture services, maintaining separation between browser payment initiation and backend payment processing. Operational scope covered the online commerce channel and the payments and operations teams that manage checkout configuration and payment reconciliation. Governance emphasized checkout rollout sequencing and centralized configuration of Google Pay settings within e-commerce operations.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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Heyday HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 Heyday implemented Greenhouse ATS. Heyday uses Greenhouse ATS on their website to publish open roles, capture candidate applications, and manage candidate workflows, establishing Greenhouse ATS as the Applicant Tracking System for Heyday's recruiting function.
The deployment follows a cloud SaaS pattern with the careers site integration embedded into Heyday's public web presence. Configuration focused on standard Applicant Tracking System capabilities, including job posting and publishing, candidate pipeline stages, interview orchestration with structured scorecards, offer management, and basic recruiting analytics.
Operational coverage centers on Heyday's talent acquisition and HR teams and routes applicants from the public careers page to recruiters and hiring managers. Governance was implemented through role based access controls, standardized hiring workflows and interview kits to enforce consistent evaluation and escalation paths within the Greenhouse ATS environment.
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Heyday Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Front | Legacy | FrontApp | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Heyday implemented FrontApp as its centralized shared inbox to manage customer email workflows. FrontApp, categorized as Collaboration, was adopted to provide email tracking, tag-based organization, and rapid response templates for Heyday's customer support and operations teams.
The implementation focused on email tracking and a lightweight tag taxonomy so agents could see data associated with outbound and inbound messages, and on the ability to create new pre-written responses directly from an email draft to streamline template creation. Functional emphasis centered on tag-driven routing, canned responses and template management, and conversational email tracking, while users called out FrontApp's simplicity and intuitiveness as a positive. Staff also reported a limitation, namely the inability to view a consolidated customer history in the same conversation view, and governance centered on establishing template authoring and tag conventions to standardize workflows across support and operations.
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Collaboration | Collaboration |
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2018 | 2018 |
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Online Meeting Scheduling | Collaboration |
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2017 | 2017 |
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Heyday eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Heyday CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Heyday PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Heyday IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Heyday
| First Name | Last Name | Title | Function | Department | Phone | |
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SVP, Marketing | VP | Marketing | |
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Client Experience Manager | Manager | Customer Service | |
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Chief Experience Officer, Co-Founder | CXO | Finance | |
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Apps Being Evaluated by Heyday Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heyday IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heyday digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Heyday Technographics
Heyday is a Retail organization based in United States,
with around 160 employees and annual revenues of $10.0 million.
Heyday operates a diverse technology stack with applications such as
Google Pay, Greenhouse ATS and FrontApp,
covering areas like Payment Processing, Applicant Tracking System and Collaboration.
Heyday has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Greenhouse and Front.
Heyday recently adopted applications including
Stripe Payments in 2021, Greenhouse ATS in 2021 and Bold Commerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heyday’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heyday’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heyday technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.