Los Angeles, 90094,
United States
HeyGen Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by HeyGen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 HeyGen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HeyGen has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2023, HeyGen for Generative AI Platforms in 2024, Zoom for Audio Video and Web Conferencing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HeyGen is running and its propensity to invest more and deepen its relationship with Greenhouse , HeyGen , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HeyGen revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HeyGen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HeyGen | Legacy | HeyGen | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, HeyGen deployed HeyGen on its public website using the Generative AI Platforms solution to support marketing and customer engagement workflows. The deployment is centered on delivering customer-facing synthetic media and dynamic content directly through the website, positioning HeyGen HeyGen Generative AI Platforms for web-based content production and visitor interaction.
The implementation includes standard Generative AI Platforms capabilities such as template-driven text to video generation, avatar and voice synthesis, and runtime model orchestration for on-demand asset creation. Configuration work focused on templating, content parameterization, and embedding inference endpoints into the site delivery flow to enable rapid generation of marketing videos and personalized visual assets.
Operational coverage emphasizes the marketing and product teams who manage content creation and publishing, with editorial review and moderation steps added to governance workflows. Rollout details reflect an on-site integration pattern, where generated assets enter existing content pipelines and publishing schedules, and governance centers on usage policy, asset approval, and content quality controls.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2024 | 2024 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2026 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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