Indianapolis, 46240, IN,
United States
hhgregg Technographics
hhgregg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by hhgregg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3723 hhgregg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that hhgregg has purchased the following applications: ADP VirtualEdge for Recruiting in 2008, Shopify for eCommerce in 2021, Klaviyo for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems hhgregg is running and its propensity to invest more and deepen its relationship with ADP , UKG , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing hhgregg revenues, which have grown to $2.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for hhgregg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
hhgregg Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP VirtualEdge | Recruiting | HCM | n/a | 2008 | 2008 |
In 2008, hhgregg implemented ADP VirtualEdge to support Recruiting operations. The deployment centered on ADP VirtualEdge and the Recruiting Manager module to deliver applicant tracking, requisition management, and candidate workflow orchestration for hhgregg's talent acquisition function.
Configurations tied ADP VirtualEdge and Recruiting Manager to PeopleSoft to consolidate candidate and employee master records and to enable handoffs into HR and payroll processes. Operational ownership for the Recruiting stack was assigned to corporate HR and talent acquisition teams, and governance was enforced through policy driven workflows and role based access controls for requisition approvals and offer routing. hhgregg regularly used ADP, Recruiting Manager, ADP VirtualEdge, and PeopleSoft together as an integrated hiring ecosystem supporting job posting management, interview scheduling, and candidate data synchronization.
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Workforce Management | HCM |
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2011 | 2011 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, hhgregg implemented Shopify as its public-facing eCommerce platform, deploying the Shopify storefront on hhgregg.com to enable online retail operations. The deployment positions Shopify as the central SaaS-hosted storefront for hhgregg, supporting web catalog presentation, customer checkout flows, and hosted payment and order capture functions.
Shopify was configured to manage product catalog and storefront theming, with standard eCommerce capabilities including shopping cart and checkout workflows, order management, and inventory controls consistent with SaaS commerce platforms. The implementation relies on Shopify’s cloud architecture for hosting and session management, while the hhgregg website directs customer traffic to the Shopify-powered storefront.
Operational ownership centers on ecommerce, merchandising, marketing, and customer service functions, which use Shopify to run online promotions, update product information, and manage online orders. Governance follows typical ecommerce workflows for content staging, product publishing, and order operations, aligning web merchandising and fulfillment processes to the Shopify application.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klaviyo | Legacy | Klaviyo | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020 hhgregg implemented Klaviyo as its Marketing Automation platform on its website to manage digital customer engagement and lifecycle messaging. The Klaviyo deployment is executed on the hhgregg ecommerce site, instrumenting web behavior and event capture to feed campaign logic and audience segmentation. This implementation is owned by the marketing and ecommerce functions, aligning Klaviyo with site-level messaging and customer lifecycle workflows.
Klaviyo configuration emphasizes core Marketing Automation capabilities including email automation, customer segmentation, triggered flows, on-site personalization, and behavioral analytics. Operational governance focuses on campaign workflow orchestration, segmentation rules, and campaign cadence controlled by the marketing team, with implementation scoped to the hhgregg website and associated ecommerce processes. Klaviyo is used to centralize customer engagement activities, enabling targeted lifecycle campaigns and site personalization consistent with Marketing Automation practices.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at hhgregg
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by hhgregg Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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