Hiebing
315 Wisconsin Ave.,
Madison, 53703, WI,
United States
Madison, 53703, WI,
United States
1 608-256-6357
Professional Services
Hiebing Technographics
Hiebing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hiebing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Hiebing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hiebing has purchased the following applications: Microsoft 365 for Collaboration in 2017, Qualtrics Connect (formerly Clarabridge Engage) for Customer Experience in 2018, Freshservice for IT Service Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hiebing is running and its propensity to invest more and deepen its relationship with Microsoft , Qualtrics , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hiebing revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hiebing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hiebing Tech Stack and Enterprise Applications
Hiebing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Hiebing implemented Microsoft 365 as its Collaboration platform. The deployment consolidates cloud productivity and content services, using Microsoft 365 capabilities such as Exchange Online for corporate email, SharePoint Online for intranet and document management, Microsoft Teams for messaging and meetings, OneDrive for file synchronization, and Office desktop and web apps for content creation and review.
Public website evidence indicates Microsoft 365 is active within Hiebing's web presence. Operational coverage aligns with the needs of a 130 employee professional services firm, supporting marketing, creative and client delivery workflows, with identity and access centralized through Azure Active Directory and governance executed through Microsoft 365 administrative controls for site provisioning, permissions and content lifecycle management.
|
Hiebing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Hiebing implemented Qualtrics Connect, formerly Clarabridge Engage, to centralize social monitoring and client reporting within its Customer Experience practice. The deployment focused on monitoring social accounts for nationally recognized brands and institutionalizing daily crisis communication reporting to clients.
Configuration centered on persistent monitoring streams, rule based alerting, scheduled report generation, and client dashboards, leveraging Qualtrics Connect to operationalize monitoring guidelines. The team developed templates for daily report distribution, monitoring taxonomies, and escalation workflows to support both crisis communications and routine social listening.
Integration work explicitly included tying Qualtrics Connect outputs to paid social analytics and media reporting, using Facebook Ads data to feed metric reports that informed a 50K annual paid social budget, and consolidating press coverage into monthly client reports using Cision. The program coordinated content workflows, including editorial calendars, multi stage content projects from conception through reporting, and production of informational marketing videos with an art director.
Operational governance designated client services and social teams as primary owners, with a team liaison managing vendor relationships and enforcement of monitoring guidelines. Workstreams covered content creation, paid social analysis, PR reporting, and continuous monitoring, with daily reporting and multi stage campaign reporting embedded into routine client deliverables.
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Hiebing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshservice | IT Service Management | ITSM | n/a | 2016 | 2016 |
In 2016, Hiebing implemented Freshservice as a web‑facing service desk integrated on their website. The Freshservice deployment serves Hiebing's internal IT support and employee-facing request channel for the United States based professional services firm, and is positioned as their IT Service Management solution. Freshservice is used to capture web-submitted tickets and provide a self-service portal accessible from the corporate site.
Configuration emphasized standard IT Service Management modules such as ticketing and incident management, a knowledge base to support request deflection, and a service catalog for structured request fulfillment, reflecting core Freshservice capabilities. Asset and configuration management workflows were established to support internal IT and workplace technology support, with SLA-driven routing and workflow automation applied to streamline incident lifecycle handling. Governance centered on centralized ticket triage, role-based ticket ownership, and defined approval workflows for service requests and knowledge publishing.
|
Hiebing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
Hiebing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2006 | 2006 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2006 | 2006 |
|
IT Decision Makers and Key Stakeholders at Hiebing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hiebing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hiebing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hiebing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Hiebing Technographics
Hiebing is a Professional Services organization based in United States,
with around 130 employees and annual revenues of $20.0 million.
Hiebing operates a diverse technology stack with applications such as
Microsoft 365, Qualtrics Connect (formerly Clarabridge Engage) and Freshservice,
covering areas like Collaboration, Customer Experience and IT Service Management.
Hiebing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Qualtrics and Freshworks.
Hiebing recently adopted applications including
GoDaddy in 2021, ActiveCampaign in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hiebing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hiebing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hiebing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.