Madison, 53703, WI,
United States
Hiebing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hiebing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Hiebing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hiebing has purchased the following applications: Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services in 2006, Microsoft 365 for Collaboration in 2017, Qualtrics Connect (formerly Clarabridge Engage) for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hiebing is running and its propensity to invest more and deepen its relationship with Lumen Technologies , GoDaddy , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hiebing revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hiebing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Lumen Technologies | Legacy | Lumen Cloud (ex CenturyLink) | Application Hosting and Computing Services | IaaS | n/a | 2006 | 2006 | ||
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2006 | 2006 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | CRM | n/a | 2018 | 2018 | In 2018, Hiebing implemented Qualtrics Connect, formerly Clarabridge Engage, to centralize social monitoring and client reporting within its Customer Experience practice. The deployment focused on monitoring social accounts for nationally recognized brands and institutionalizing daily crisis communication reporting to clients. Configuration centered on persistent monitoring streams, rule based alerting, scheduled report generation, and client dashboards, leveraging Qualtrics Connect to operationalize monitoring guidelines. The team developed templates for daily report distribution, monitoring taxonomies, and escalation workflows to support both crisis communications and routine social listening. Integration work explicitly included tying Qualtrics Connect outputs to paid social analytics and media reporting, using Facebook Ads data to feed metric reports that informed a 50K annual paid social budget, and consolidating press coverage into monthly client reports using Cision. The program coordinated content workflows, including editorial calendars, multi stage content projects from conception through reporting, and production of informational marketing videos with an art director. Operational governance designated client services and social teams as primary owners, with a team liaison managing vendor relationships and enforcement of monitoring guidelines. Workstreams covered content creation, paid social analysis, PR reporting, and continuous monitoring, with daily reporting and multi stage campaign reporting embedded into routine client deliverables. | |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2017 | 2017 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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