El Segundo, 90245-5656, CA,
United States
Highpoint Associates Technographics
Highpoint Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Highpoint Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Highpoint Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Highpoint Associates has purchased the following applications: Microsoft 365 for Collaboration in 2015, Salesforce Pardot for Marketing Automation in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Highpoint Associates is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , MailerLite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Highpoint Associates revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Highpoint Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Highpoint Associates Tech Stack and Enterprise Applications
Highpoint Associates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Highpoint Associates implemented Microsoft 365. The Microsoft 365 deployment supports Collaboration for the United States based professional services firm with five employees and is observable through signals on the company website.
The implementation centers on cloud native Microsoft 365 services to deliver core collaboration and productivity capabilities. Standard module functionality associated with Microsoft 365 in a Collaboration context includes email and calendaring, cloud document storage and sharing, and real time messaging and meetings, which align with typical usage for small professional services firms.
Operationally the deployment is consistent with a single tenant configuration sized for a small staff, administered internally to manage user accounts and basic collaboration policies. The presence of Microsoft 365 on the public website indicates it is used in public facing communication workflows and for internal document and client engagement processes.
Governance for this scale of deployment is typically lightweight, with centralized administration, streamlined account provisioning, and role based access applied to business functions such as client engagement, project collaboration, and internal operations. The narrative focuses on structural implementation details of Microsoft 365 and its role as the Collaboration platform for Highpoint Associates.
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Highpoint Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Highpoint Associates implemented Salesforce Pardot as their Marketing Automation platform. The deployment is a SaaS-hosted instance of Salesforce Pardot embedded on the company website to enable lead capture, visitor tracking, email automation, landing page workflows, and form-driven prospect ingestion. Given the five-person professional services firm context, administration and campaign configuration are managed directly by internal marketing and business development staff through the Salesforce Pardot web interface.
The implementation connects website form submissions and tracked visitor behavior into Salesforce Pardot to support segmentation, automated nurture campaigns, and prospect scoring workflows typical of Marketing Automation deployments. Operational coverage centers on marketing and client development functions, with governance enforced through configured automation rules, standardized email templates, and defined campaign workflows to control outbound communications. Reporting and prospect activity dashboards are used for ongoing campaign management, with SaaS-based provisioning minimizing on-premises infrastructure needs.
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Marketing Automation | CRM |
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2022 | 2022 |
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Highpoint Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017 Highpoint Associates deployed Google Cloud Platform (GCP) to host and operate its public website, leveraging the Application Hosting and Computing Services category to provide core site delivery and infrastructure management. The implementation used Google Cloud Platform (GCP) capabilities for compute, object storage, networking, TLS termination, and DNS routing to serve web content and manage site availability.
Operational scope was limited to the company website and digital presence for the five person professional services firm, reflecting a single site hosting footprint. Governance was managed at the account level with consolidated billing, basic access control and routine backup and patch processes, aligning small business hosting practices with Google Cloud Platform (GCP) for Application Hosting and Computing Services.
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Highpoint Associates CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Highpoint Associates
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Highpoint Associates Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-09-08 | Highpoint Associates | Evaluated | SmartLinx | SmartLinx | Workforce Management | HCM |