Pottsboro, 75076, TX,
United States
Highport Marina Technographics
Highport Marina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Highport Marina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Highport Marina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Highport Marina has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, WooCommerce for eCommerce in 2021, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Highport Marina is running and its propensity to invest more and deepen its relationship with Intuit , Automattic , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Highport Marina revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Highport Marina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Highport Marina Tech Stack and Enterprise Applications
Highport Marina ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, Highport Marina implemented Intuit Quickbooks Enterprise. Highport Marina deployed Intuit Quickbooks Enterprise as its ERP Financial platform to centralize accounting and transaction processing across the company's United States marina operations, targeting finance and operations teams within a roughly 40-employee organization.
Configuration emphasized core ERP Financial capabilities, including general ledger setup, accounts receivable invoicing workflows, accounts payable processing, inventory tracking where relevant, and customizable financial reporting templates. The technical footprint followed a networked multi-user architecture common to Intuit Quickbooks Enterprise, with centralized company file hosting and workstation access, and applied role-based user permissions to enforce segregation of duties and standardized month-end close procedures. Governance activities included chart of accounts rationalization, defined user roles and access controls, and documented operating procedures for bookkeeping and cash management, aligning financial workflows with the deployed application.
|
Highport Marina eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Highport Marina implemented WooCommerce on their website to add eCommerce capabilities for customer-facing transactions. The deployment used the WooCommerce plugin as the primary storefront layer on WordPress, enabling product and service catalog management, shopping cart and checkout workflows, and order capture and basic order management functions in a web-hosted configuration.
Operational control and content administration were consolidated in the WordPress admin interface, centralizing catalog updates, pricing changes, and order handling into the eCommerce workflow. Governance focused on site administration and operational process changes that align sales and operations with the WooCommerce platform, and the implementation positions Highport Marina WooCommerce eCommerce to manage online sales and customer transactions through its website.
|
Highport Marina CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Highport Marina deployed Intuit Mailchimp as its Marketing Automation solution. Highport Marina, a United States based transportation firm with about 40 employees, integrated Mailchimp on their public website to centralize email driven customer communications and marketing outreach.
Intuit Mailchimp configuration emphasizes core Marketing Automation capabilities, including email campaign creation and scheduling, audience segmentation, embedded website signup forms, template management, and automation workflows such as welcome sequences and consent capture. The implementation aligns with a lightweight administration model, focusing on template customization, subscriber list hygiene, and role based access for a small marketing team.
The integration is website centric, with the site serving as the primary data capture touchpoint and subscriber portal, and with marketing and customer service functions operating as the primary operational owners. Governance centers on campaign approval workflows and subscriber consent management within Mailchimp, and the rollout was scoped to marketing communications and customer engagement use cases rather than enterprise wide CRM orchestration.
|
Highport Marina IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
Highport Marina CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Highport Marina
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| General Manager | Manager | Finance | ||||
| Director of Finance | Director | Finance | ||||
| VP-Marina Property & Facilities | VP | Operations |
Apps Being Evaluated by Highport Marina Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||