Hims & Hers
2269 Chestnut Street,
San Francisco, 94123, CA,
United States
San Francisco, 94123, CA,
United States
1 949-475-3600
Professional Services
Hims & Hers Technographics
Hims & Hers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hims & Hers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 850 Hims & Hers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hims & Hers has purchased the following applications: Stripe Payments for Payment Processing in 2017, Zoom for Audio Video and Web Conferencing in 2020, Cloudinary DAM for Digital Asset Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hims & Hers is running and its propensity to invest more and deepen its relationship with Stripe , Adyen , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hims & Hers revenues, which have grown to $270.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hims & Hers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hims & Hers Tech Stack and Enterprise Applications
Hims & Hers ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Hims & Hers deployed Stripe Payments on their website, adopting Stripe Payments as the primary Payment Processing solution for online transactions. The implementation embeds client side tokenization and server API integration into the consumer checkout flow, routing authorization and capture through Stripe while minimizing direct exposure of cardholder data. Deployment architecture is centered on the public website and associated backend payment endpoints, with synchronous transaction calls to Stripe for authorization, capture, and settlement.
Functionally the deployment covers card acceptance, authorization and capture, tokenization, dispute notification, and event notifications via Stripe webhooks to the website backend for transaction state updates. Operational ownership is aligned with ecommerce and payments operations, with rollout focused on the public site checkout and billing touchpoints. Governance concentrates on webhook handling, reconciliation workflows, and in platform configuration of payment routing and reporting within Stripe Payments.
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Payment Processing | ERP |
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2024 | 2024 |
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Payment Processing | ERP |
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2024 | 2024 |
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Hims & Hers Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Hims & Hers implemented Zoom for Audio Video and Web Conferencing on their website to enable web based video interactions for customer facing consultations and internal collaboration. The deployment of Zoom is embedded into site workflows to launch meetings directly from web sessions, and Zoom is used to provide synchronous audio and video communication alongside chat and recording capabilities.
Configuration emphasizes standard Audio Video and Web Conferencing modules, including real time video and audio streams, screen sharing, meeting scheduling, in session chat, and session recording for follow up. These capabilities are applied in customer facing appointment flows and internal meeting orchestration, reflecting typical conferencing feature sets used to coordinate cross functional teams.
Operational scope covers website integrated meeting access and internal use across support and care delivery teams, with session management tied to the site experience. Governance elements focus on meeting access controls, participant management, and recorded session handling consistent with enterprise audio video and web conferencing practices, positioning Hims & Hers Zoom Audio Video and Web Conferencing to support both customer interaction and employee collaboration.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Hims & Hers Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudinary | Legacy | Cloudinary DAM | Digital Asset Management | Content Management | n/a | 2025 | 2025 |
In 2025, Hims & Hers deployed Cloudinary DAM to manage digital assets that power its consumer website. Cloudinary DAM is implemented as a Digital Asset Management platform used on their website to centralize images and video for product pages, marketing campaigns, and content pages across web channels.
The implementation leverages Cloudinary DAM capabilities common to the Digital Asset Management category, including centralized asset storage, metadata and taxonomy management, versioning, role based access controls, and automated image and video transformations for responsive delivery. The deployment is implemented as an API first, cloud native SaaS integration with the website front end, enabling on the fly asset transformations and programmatic retrieval for page rendering and campaign delivery.
Operational ownership is aligned with digital marketing, web operations, and content teams, with the DAM supporting editorial workflows, asset tagging standards, and permissioned publishing to production site environments. Governance emphasizes metadata standards and approval workflows to ensure consistent use of visual assets on the site, while Cloudinary DAM serves as the authoritative asset store and delivery control point for Hims & Hers web channels.
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Hims & Hers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Campaign Management | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2023 | 2023 |
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Hims & Hers ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Hims & Hers Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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Hims & Hers TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Hims & Hers PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2023 | 2023 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2023 | 2023 |
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Test Automation Platform | PaaS |
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2023 | 2023 |
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Hims & Hers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Hims & Hers CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Hims & Hers
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior CRM Manager | Manager | IT | |
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Director, CRM | Director | Finance | |
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Director of Customer Experience | Director | Customer Service | |
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Manager, Customer Experience Operations | Manager | Customer Service | |
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Apps Being Evaluated by Hims & Hers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hims & Hers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hims & Hers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hims & Hers Technographics
Hims & Hers is a Professional Services organization based in United States,
with around 850 employees and annual revenues of $270.0 million.
Hims & Hers operates a diverse technology stack with applications such as
Stripe Payments, Zoom and Cloudinary DAM,
covering areas like Payment Processing, Audio Video and Web Conferencing and Digital Asset Management.
Hims & Hers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Zoom Video Communications and Cloudinary.
Hims & Hers recently adopted applications including
Cloudinary DAM in 2025, Hotjar in 2025 and LegitScript in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hims & Hers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hims & Hers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hims & Hers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.