Hobbycraft
6HG, 7 Enterprise Way, East Parley,
Christchurch, BH23 6HG,
United Kingdom
Christchurch, BH23 6HG,
United Kingdom
44 12 0259-6100
Retail
Hobbycraft Technographics
Hobbycraft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hobbycraft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 Hobbycraft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hobbycraft has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2020, MHR iTrent HR for Core HR in 2016, LS Retail Central for Retail Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hobbycraft is running and its propensity to invest more and deepen its relationship with Microsoft , MHR (formerly MidlandHR) , Networx or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hobbycraft revenues, which have grown to $270.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hobbycraft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hobbycraft Tech Stack and Enterprise Applications
Hobbycraft ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Hobbycraft implemented Microsoft Dynamics 365 Business Central, an ERP Financial solution. The deployment was scoped to centralize core finance and retail commerce processes onto Microsoft Dynamics 365 Business Central to support the companys retail operations and ecommerce channel.
The implementation emphasized standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, inventory control, and order to cash and purchase to pay workflows aligned to retail operations. Microsoft Dynamics 365 Business Central was configured to support finance ledgers and inventory management, with configuration workstreams for chart of accounts, posting groups, item tracking, and operational workflows typical for a mid market retail ERP.
Execution included integration work that built on an existing NAV integration to the Salesforce website, moving commerce and order data flows into Microsoft Dynamics 365 Business Central as the central transactional system. Project governance was run by a dedicated project manager who owned end to end delivery, provided regular reporting to senior leadership, and enforced project controls and change request processes throughout the rollout.
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ERP Financial | ERP |
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2020 | 2020 |
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Hobbycraft HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MHR (formerly MidlandHR) | Legacy | MHR iTrent HR | Core HR | HCM | n/a | 2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting | HCM |
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2014 | 2014 |
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Hobbycraft ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LS Retail | Legacy | LS Retail Central | Retail Management | ERP Services and Operations | n/a | 2013 | 2014 |
In 2013 Hobbycraft implemented LS Retail Central as the core Retail Management platform within a Microsoft Dynamics based retail stack. The program targeted a 15 month delivery window starting in July and completing in September the following year, with the implementation deliberately aligned to finish ahead of the Christmas trading period. The rollout covered the full retail footprint, growing the estate from 50 to 75 stores during the program, and encompassed the company distribution centre, finance function, merchandising, supply chain and store operations. Business functions impacted included finance, warehousing, core merchandising and store replenishment workflows.
The implementation sequence prioritized the financial system first, followed by the warehousing module, then the core merchandising system including supply chain and ranging, and finally the stores system. Hobbycraft elected to use out of the box LS Retail Central functionality where possible, adapting business processes to fit the standard configuration to meet aggressive timelines. A programme office was established and staff were seconded from across the business into a central programme team to maintain focus on configuration, testing and pilot activity. The merchandising scope explicitly included supply chain calculations and SKU level replenishment logic.
LS Retail Central was delivered as part of an integrated solution with Microsoft Dynamics as the ERP layer, and key operational processes such as the overnight replenishment run were implemented to generate DC picking orders across the estate. Hosting moved to a cloud pay as you consume model to avoid capital expenditure on hardware and software and to support thin client strategies. During rollout the overnight processing experienced throughput issues after a platform change from Intel to AMD processors, which was diagnosed over a four month period and resolved to stabilize batch windows. Operational coverage included store point of sale, DC fulfilment, merchandising planning and finance reporting across the United Kingdom.
Governance emphasized risk containment and rapid decision cycles, with an extended pilot period of three to four weeks for stores to limit business disruption. The programme expanded supply chain team capacity from a small group to a larger dedicated function to support new processes. With LS Retail Central and Microsoft Dynamics in place Hobbycraft planned incremental capability expansion, targeting standard multi channel features such as home delivery, click and reserve in store, and order in store to be activated as part of subsequent releases.
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Retail Management | ERP Services and Operations |
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2020 | 2020 |
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Hobbycraft Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Hobbycraft eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Hobbycraft SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2020 | 2020 |
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Supply Chain Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2020 | 2020 |
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Hobbycraft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Hobbycraft PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Hobbycraft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Hobbycraft CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Hobbycraft
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Director | Director | IT | |
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CFO | CXO | Finance | |
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Head of Central Operations | Director | Operations | |
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CFO | CXO | Finance | |
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Head of Supply Chain | Director | Supply Chain | |
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Head of Finance | Director | Finance | |
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Head of IT | Director | IT | |
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Apps Being Evaluated by Hobbycraft Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hobbycraft IT executives and key decision makers. This section highlights Hobbycraft's latest recorded technology evaluations, including Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2026-03-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hobbycraft digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-03-12 | Hobbycraft | Evaluated | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Hobbycraft Technographics
Hobbycraft is a Retail organization based in United Kingdom,
with around 2400 employees and annual revenues of $270.0 million.
Hobbycraft operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, MHR iTrent HR and LS Retail Central,
covering areas like ERP Financial, Core HR and Retail Management.
Hobbycraft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, MHR (formerly MidlandHR) and LS Retail.
Hobbycraft recently adopted applications including
Salesforce Commerce Cloud in 2024, Bazaarvoice in 2022 and Salesforce Commerce Cloud Einstein in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hobbycraft’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hobbycraft’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hobbycraft technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.