Hoka
Hoka Technographics
Hoka Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hoka and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Hoka employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hoka has purchased the following applications: Apple Pay for Payment Processing in 2021, Chatra for Chatbots and Conversational AI in 2022, Sourcemap Blockchain for Blockchain Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hoka is running and its propensity to invest more and deepen its relationship with Apple , PayPal , Zip or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hoka revenues, which have grown to $1.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hoka intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hoka Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | Chatra | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sourcemap | Legacy | Sourcemap Blockchain | Blockchain Platform | Blockchain | n/a | 2023 | 2023 |
In 2023, Hoka engaged Sourcemap Blockchain to map its supplier network and improve visibility for supply chain risk detection and compliance across its footwear sourcing operations in the United States and globally. Sourcemap Blockchain is referenced as the application, and the project is categorized under the Blockchain Platform Apps Category, with an explicit focus on supplier provenance and immutable traceability records.
The implementation centered on supplier mapping and immutable provenance capture, using Sourcemap Blockchain capabilities for traceability, supplier attestations, and compliance monitoring. Configuration work emphasized digital supply chain mapping, event logging to a distributed ledger, and dashboarding for risk signals and compliance exceptions, consistent with typical Blockchain Platform functional modules for provenance and auditability.
Operational coverage included Hoka sourcing teams and compliance functions across United States operations and global supplier tiers, with supplier onboarding workflows instrumented to populate provenance records. Integration points were implemented at the data layer with sourcing and procurement data feeds and with supplier submitted documentation, enabling automated record creation and ongoing supplier attestations, while preserving an auditable chain of custody.
Governance and process changes formalized data stewardship within Hoka supply chain and compliance teams, establishing workflow handoffs for supplier validation and remediation of risk findings. The initiative explicitly aimed to improve visibility for supply chain risk detection and compliance in footwear sourcing, leveraging Sourcemap Blockchain to provide a persistent provenance layer for supplier relationships and material flows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Audio Video and Web Conferencing | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2022 | 2022 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2022 | 2022 |
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Apps Development | PaaS |
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2023 | 2023 |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2022 | 2022 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Hoka
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hoka Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Hoka Technographics
Hoka is a Retail organization based in United States,
with around 1500 employees and annual revenues of $1.15 billion.
Hoka operates a diverse technology stack with applications such as
Apple Pay, Chatra and Sourcemap Blockchain,
covering areas like Payment Processing, Chatbots and Conversational AI and Blockchain Platform.
Hoka has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Brevo and Sourcemap.
Hoka recently adopted applications including
Twilio Segment in 2025, FullStory in 2025 and Square Payments in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hoka’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hoka’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hoka technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.