Hoka

250 Coromar Drive,
Goleta, 93117, CA,
United States

https://www.hoka.com/us/

1 866-491-3125

Retail

Hoka Technographics

Hoka Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Hoka and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Hoka employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Hoka has purchased the following applications: TransUnion TruValidate (ex Iovation) for AML, Fraud and Compliance in 2022, Amazon API Gateway for API Management in 2022, Host Europe for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Hoka is running and its propensity to invest more and deepen its relationship with TransUnion , Amazon Web Services (AWS) , Host Europe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Hoka revenues, which have grown to $1.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hoka intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Hoka Data, Technology Stack, and Enterprise Applications

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
TransUnion	Legacy	TransUnion TruValidate (ex Iovation)	AML, Fraud and Compliance	TRM	n/a	2022	2022
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2023	2023

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Amazon Web Services (AWS)	Legacy	Amazon API Gateway	API Management	PaaS	n/a	2022	2022
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2022	2022

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Host Europe	Legacy	Host Europe	Application Hosting and Computing Services	IaaS	n/a	2012	2012
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2020	2020

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2023	2023

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Security (AppSec)	CyberSecurity	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Endpoint Detection and Response (EDR)	CyberSecurity	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Endpoint Detection and Response (EDR)	CyberSecurity	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2021	2021

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application, Web and Enterprise Search	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Application, Web and Enterprise Search	Content Management	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2022	2022

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2022	2022

Blockchain

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Blockchain Platform	Blockchain	Subscribe	2023	2023

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2022	2022

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2025	2025
Subscribe	Subscribe	Subscribe	Customer Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2025	2025
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Marketing Analytics, Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2021	2021

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce Fraud Protection	eCommerce	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	eCommerce Fraud Protection	eCommerce	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Product Review Management	eCommerce	Subscribe	2022	2022

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2024	2024

IT Decision Makers and Key Stakeholders at Hoka

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Hoka Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Hoka Technographics

Hoka is a Retail organization based in United States, with around 1500 employees and annual revenues of $1.15 billion.

Hoka operates a diverse technology stack with applications such as TransUnion TruValidate (ex Iovation), Amazon API Gateway and Host Europe, covering areas like AML, Fraud and Compliance, API Management and Application Hosting and Computing Services.

Hoka has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TransUnion, Amazon Web Services (AWS) and Host Europe.

Hoka recently adopted applications including Twilio Segment in 2025, FullStory in 2025 and Blotout in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Hoka’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Hoka’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Hoka technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Hoka Technographics

TRM

Vendor

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PaaS

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Market

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IaaS

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Market

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ITSM

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CyberSecurity

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Content Management

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Collaboration

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Blockchain

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VAR/SI

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AI-Powered Application

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VAR/SI