London, EC3A 3DE,
United Kingdom
Hokodo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hokodo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Hokodo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hokodo has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2023, Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Hubspot Live Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hokodo is running and its propensity to invest more and deepen its relationship with Oracle , Teamtailor , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hokodo revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hokodo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Xero | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | Macrofin | 2023 | 2023 |
In 2023, Hokodo implemented Oracle NetSuite ERP as its ERP Financial platform, replacing Xero to provide a finance system capable of supporting growth and sales. The engagement was delivered with implementation partner Macrofin and reached NetSuite go-live within three months, with the go-live date accelerated by one month through collaborative delivery.
Macrofin designed a tailored Oracle NetSuite ERP configuration to handle Hokodo’s specific accounting requirement for insurance money that is not owned by the company, using a custom accounting treatment and system controls within NetSuite. The implementation focused on core finance capabilities typical of ERP Financial systems, including general ledger configuration, accounts receivable and payable workflows, and revenue accounting to support B2B buy now, pay later transactions.
Operational scope centered on Hokodo’s finance and accounting functions and extended to support sales-led revenue processes that required tighter transactional control. The project team of NetSuite architects and Accounting Advisors worked to embed the accounting logic into NetSuite records and transaction flows, ensuring the platform could represent funds held on behalf of third parties alongside Hokodo’s own balances.
Governance and cutover were supported by a dedicated Macrofin team that provided focused user acceptance testing support and cutover assistance, enabling a compressed timeline and earlier adoption. The implementation narrative emphasizes a rapid, accountant-led configuration approach to address third-party funds handling, with explicit delivery milestones and partner-led UAT and cutover governance.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2022 | 2022 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Transactional Email | PaaS |
|
2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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