London, EC3A 3DE,
United Kingdom
Hokodo Technographics
Hokodo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hokodo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Hokodo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hokodo has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2023, Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Hubspot Live Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hokodo is running and its propensity to invest more and deepen its relationship with Oracle , Teamtailor , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hokodo revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hokodo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hokodo Tech Stack and Enterprise Applications
Hokodo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Xero | Oracle NetSuite ERP | ERP Financial | ERP | Macrofin | 2023 | 2023 |
In 2023, Hokodo implemented Oracle NetSuite ERP as its ERP Financial platform, replacing Xero to provide a finance system capable of supporting growth and sales. The engagement was delivered with implementation partner Macrofin and reached NetSuite go-live within three months, with the go-live date accelerated by one month through collaborative delivery.
Macrofin designed a tailored Oracle NetSuite ERP configuration to handle Hokodo’s specific accounting requirement for insurance money that is not owned by the company, using a custom accounting treatment and system controls within NetSuite. The implementation focused on core finance capabilities typical of ERP Financial systems, including general ledger configuration, accounts receivable and payable workflows, and revenue accounting to support B2B buy now, pay later transactions.
Operational scope centered on Hokodo’s finance and accounting functions and extended to support sales-led revenue processes that required tighter transactional control. The project team of NetSuite architects and Accounting Advisors worked to embed the accounting logic into NetSuite records and transaction flows, ensuring the platform could represent funds held on behalf of third parties alongside Hokodo’s own balances.
Governance and cutover were supported by a dedicated Macrofin team that provided focused user acceptance testing support and cutover assistance, enabling a compressed timeline and earlier adoption. The implementation narrative emphasizes a rapid, accountant-led configuration approach to address third-party funds handling, with explicit delivery milestones and partner-led UAT and cutover governance.
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Hokodo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Hokodo implemented Teamtailor ATS and is using Teamtailor ATS on their website careers.hokodo.co. The deployment is a public careers site integration that places the Recruiting,Applicant Tracking System front and center on the company careers domain, exposing job listings, branded employer pages, and application intake forms to external candidates.
The implementation configures standard Applicant Tracking System workflows, including job posting and requisition pages, candidate pipelines and stages, application form capture, and automated candidate communications. Configuration work focuses on recruiting lifecycle orchestration, interview stage definitions, role based access for recruiters and hiring managers, and employer branding components hosted within the Teamtailor ATS career site.
Operational coverage centers on talent acquisition and people operations, where the Teamtailor ATS is the primary tool for sourcing inbound applicants through the careers site and managing candidate progression. Governance is implemented through configured hiring stages, recruiter and hiring manager permissions, and centralized pipeline management to align recruiting process and reporting within Hokodo.
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Hokodo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Hokodo implemented Hubspot Live Chat on its public website, deploying Hubspot Live Chat as part of its Chatbots and Conversational AI tooling. The deployment focuses on web messaging and conversational capture, embedding the Hubspot Live Chat widget into customer touchpoints to surface real time conversations to the commercial workflow.
The Hubspot Live Chat implementation centers on conversational workflows and chatflows, configured to capture contact information, route inquiries to sales and marketing inboxes, and surface transcripts into the HubSpot record model for follow up. Operational ownership is aligned with commercial and marketing functions, with marketing operations managing chatflow configuration and the commercial team handling inbound routing and response governance.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Hokodo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Hokodo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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Hokodo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Hokodo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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Hokodo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Hokodo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| VP Finance | VP | Finance | ||||
| Financial Controller | Director | Finance | ||||
| Co Founder and CTO | CXO | IT |
Apps Being Evaluated by Hokodo Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||