Honey Birdette
Level 5, 127 York Street,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 2 9168-3588
Retail
Honey Birdette Technographics
Honey Birdette Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Honey Birdette and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Honey Birdette employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Honey Birdette has purchased the following applications: Apple Pay for Payment Processing in 2017, UKG Ready HR (ex Kronos Workforce Ready HR) for Core HR in 2020, Zendesk Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Honey Birdette is running and its propensity to invest more and deepen its relationship with Apple , Afterpay , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Honey Birdette revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Honey Birdette intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Honey Birdette Tech Stack and Enterprise Applications
Honey Birdette ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Honey Birdette implemented Apple Pay for Payment Processing on its website. The Apple Pay integration was provisioned directly into the ecommerce checkout to enable browser and mobile Safari payment flows and to surface the Apple payment sheet at checkout.
Implementation focused on web-based payment instrumentation, leveraging tokenized card credentials and device-based authentication patterns to streamline card collection and authorization within the checkout flow. Operational coverage is centered on the Honey Birdette online store and the company Payment Processing function within ecommerce and customer operations, with checkout routing and payment option configuration in the ecommerce backend updated to present Apple Pay as a supported payment method.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Honey Birdette HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| UKG | Legacy | UKG Ready HR (ex Kronos Workforce Ready HR) | Core HR | HCM | n/a | 2020 | 2020 |
In 2020 Honey Birdette implemented UKG Ready HR ex Kronos Workforce Ready HR as its Core HR platform. The deployment included UKG Ready time and attendance and HR modules to centralize workforce records and support payroll operations across Australia, the United States and the United Kingdom.
The implementation configured the UKG Ready HR application to manage employee master data, time and attendance capture, absence tracking and standard Core HR workflows for hiring, position and compensation records. The UKG Ready HR application was paired with the T&A module to provide consolidated attendance feeds for payroll input and workforce scheduling alignment.
Operational ownership was held by a Payroll Operations Manager who managed end to end payroll for Australia, USA and UK and led system adoption and ongoing configuration. Governance was organized to unify HR and payroll inputs across HR and payroll teams at Honey Birdette, clarifying responsibility for data accuracy and timekeeping maintenance.
The deployment covered HR and payroll functions for a roughly 300 person retail organization, providing a single Core HR system of record in the UKG Ready HR application to orchestrate multi country personnel administration and payroll data workflows.
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Time and Attendance | HCM |
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2020 | 2020 |
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Honey Birdette AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Honey Birdette implemented Zendesk Chat on its website. The Zendesk Chat deployment places a web chat widget on the public storefront to deliver live customer messaging and automated conversational flows, aligned with the Chatbots and Conversational AI category.
Configuration indicates use of web-based agent consoles, proactive chat triggers, canned responses, and session transcript capture to support online customer service for Honey Birdette's e-commerce operations in Australia. Governance and operational practice center on routing rules and agent shift coverage to manage inbound shopper inquiries and order support, with chat transcripts preserved for case escalation and post interaction review.
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Honey Birdette Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Honey Birdette Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Honey Birdette eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2024 | 2024 |
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Honey Birdette SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2024 | 2024 |
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Honey Birdette CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Honey Birdette PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Honey Birdette IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Honey Birdette
| First Name | Last Name | Title | Function | Department | Phone | |
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Customer Service Management | CXO | Customer Service | |
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CRM & Loyalty Manager | Manager | IT | |
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Global General Manager & Company Director | Manager | Finance | |
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IT Manager | Manager | IT | |
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Payroll Operations Manager | Manager | Finance | |
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Chief Executive Officer | CXO | Finance | |
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Director - People Operations | Director | HR | |
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Apps Being Evaluated by Honey Birdette Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Honey Birdette IT executives and key decision makers. This section highlights Honey Birdette's latest recorded technology evaluations, including Salesforce Net Zero Cloud for Environmental, Social, and Governance (ESG) on 2025-06-30 and IBM Sterling Commerce for eCommerce on 2025-04-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Honey Birdette digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-06-30 | Honey Birdette | Evaluated | Salesforce | Salesforce Net Zero Cloud | Environmental, Social, and Governance (ESG) | EPM |
| 2025-04-22 | Honey Birdette | Evaluated | IBM | IBM Sterling Commerce | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD Honey Birdette Technographics
Honey Birdette is a Retail organization based in Australia,
with around 300 employees and annual revenues of $73.0 million.
Honey Birdette operates a diverse technology stack with applications such as
Apple Pay, UKG Ready HR (ex Kronos Workforce Ready HR) and Zendesk Chat,
covering areas like Payment Processing, Core HR and Chatbots and Conversational AI.
Honey Birdette has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, UKG and Zendesk.
Honey Birdette recently adopted applications including
Kibo Unified Commerce in 2024, Kibo eCommerce Order Management in 2024 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Honey Birdette’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Honey Birdette’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Honey Birdette technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.