Hoopla Software
84 W Santa Clara St #460,
San Jose, 95113, CA,
United States
San Jose, 95113, CA,
United States
1 888-748-1960
Professional Services
Hoopla Software Technographics
Hoopla Software Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hoopla Software and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Hoopla Software employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hoopla Software has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hoopla Software is running and its propensity to invest more and deepen its relationship with Intuit , Google , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hoopla Software revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hoopla Software intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hoopla Software Tech Stack and Enterprise Applications
Hoopla Software ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, Hoopla Software implemented Intuit Quickbooks Enterprise. The deployment used Intuit Quickbooks Enterprise as the company ERP Financial backbone to address accounting and financial management for a 50-employee professional services firm headquartered in the United States, and the project leveraged staff QuickBooks Online experience to shape configuration and training.
Configuration emphasized core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, and financial reporting. Project-oriented bookkeeping and job costing workflows were configured to support professional services billing and revenue recognition, and a centralized chart of accounts with standardized mappings was established to support consistent month end close and reporting.
Operational ownership resided in finance and accounting, with role based access and approval workflows established for billing, vendor payments, and close processes. The rollout focused on internal US operations and used Intuit Quickbooks Enterprise as the primary transactional accounting and reporting system.
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Hoopla Software Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Hoopla Software deployed Google Workspace (Formerly Google G-Suite) as its primary collaboration platform, implementing the Collaboration suite across its organization. The implementation aligns Google Workspace with core productivity needs for a 50 person professional services firm, establishing Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet as the baseline collaboration layer.
The deployment focused on standard Google Workspace modules and administrative controls, using the Google Workspace admin console for account provisioning, group and domain management, and role based administrative segregation. Functional capabilities implemented include enterprise email routing, shared drive and folder structures for client deliverables, real time document coauthoring and version controls, calendar scheduling for billable engagements, and synchronous video conferencing for remote client meetings.
Operational coverage includes team collaboration across consulting, sales, marketing, and operations, with identity and access controls configured for employee accounts and mobile device management applied for corporate devices. Governance practices described reflect policy based account lifecycle procedures, user group policies and data retention settings managed through the Google Workspace administration layer, supporting secure collaboration and standardized workflows.
Hoopla Software uses Google Workspace (Formerly Google G-Suite) on its website as evidence of the deployment, and the implementation positions Google Workspace as the central Collaboration infrastructure for internal productivity and client-facing communications.
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Hoopla Software CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Hoopla Software implemented Hotjar on its public website to establish a Customer Experience measurement capability. Hotjar was instrumented as the primary qualitative analytics and feedback application to capture user behavior and on page feedback across customer facing web pages. The deployment creates a dedicated Customer Experience data stream for product and marketing workflows at Hoopla Software.
The implementation leverages Hotjar session recordings, heatmaps, conversion funnel analysis, and on page feedback widgets, aligning with common Customer Experience functional workflows. Configuration emphasized sampling controls and page targeting to focus capture on commercial interaction flows, while the Hotjar tracking scripts were embedded in the website header and triggered on core engagement pages. This setup supports observation of user journeys, click and scroll behavior, and direct user comments collected through feedback widgets.
Operational ownership is centered in product management and marketing, who review Hotjar recordings and feedback to inform UX decisions and backlog prioritization. Instrumented insights are routed into design review and product planning processes, reflecting a web centric implementation scope for a 50 person professional services firm. Hotjar provides a Customer Experience layer on top of Hoopla Software web infrastructure, with no implementation partner or back office integrations disclosed in source documentation.
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Hoopla Software ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Hoopla Software PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Hoopla Software IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Hoopla Software
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & CEO | CXO | Finance | |
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Sr Director Engineering | Director | R&D | |
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Vice President Marketing & Sales Development | VP | Marketing | |
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Director of Product Management | Director | Finance | |
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Apps Being Evaluated by Hoopla Software Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hoopla Software IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hoopla Software digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Hoopla Software Technographics
Hoopla Software is a Professional Services organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Hoopla Software operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
Hoopla Software has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Google and Contentsquare.
Hoopla Software recently adopted applications including
Google Cloud Platform (GCP) in 2021, Autopilot Platform in 2019 and Hotjar in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hoopla Software’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hoopla Software’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hoopla Software technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.