Hootsuite US

12 East 49th Street Floor 11,
New York, 10017, NY,
United States

https://www.hootsuite.com/us/

1 604-910-6248

Professional Services

Hootsuite US Technographics

Hootsuite US Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Hootsuite US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Hootsuite US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Hootsuite US has purchased the following applications: Workday Absence Management for Absence and Leave Management in 2015, 6sense Account Engagement Platform for Account Based Marketing in 2020, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Hootsuite US is running and its propensity to invest more and deepen its relationship with Workday , 6sense , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Hootsuite US revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hootsuite US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Hootsuite US Data, Technology Stack, and Enterprise Applications

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Workday	Legacy	Workday Absence Management	Absence and Leave Management	HCM	n/a	2015	2015
Subscribe	Subscribe	Subscribe	Applicant Tracking System	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Applicant Tracking System	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Candidate Relationship Management	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2015	2015

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
6sense	Legacy	6sense Account Engagement Platform	Account Based Marketing	CRM	n/a	2020	2020
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Community Management	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Analytics, Data Management Platform	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Automation, Sales Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation, Sales Engagement	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2013	2013

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
FreeWheel, A Comcast Company	Legacy	FreeWheel Demandsuite	Agency Management	ERP Services and Operations	n/a	2023	2023
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2015	2015

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	AP Automation	ERP Financial Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2018	2018

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2009	2009
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2009	2009
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Disaster Recovery as a Service (DRaaS)	IaaS	Subscribe	2020	2020

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2019	2019

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2017	2017

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2019	2019

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2022	2022

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2023	2023

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2006	2009

PPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2021	2021

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020

IT Decision Makers and Key Stakeholders at Hootsuite US

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Chief Revenue Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CEO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, Global Corporate Communications	Director	Marketing	Subscribe	Subscribe

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Apps Being Evaluated by Hootsuite US Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Hootsuite US Technographics

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CRM

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ERP Services and Operations

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ERP Financial Management

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IaaS

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ITSM

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Collaboration

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AI-Powered Application

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Content Management

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