Tarapith, 731233,
India
Hotel Shantinivas Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hotel Shantinivas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Hotel Shantinivas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hotel Shantinivas has purchased the following applications: Booking Master Revenue management for Revenue Cycle Management in 2025, Booking Master Reputation Management for Customer Experience in 2026 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hotel Shantinivas is running and its propensity to invest more and deepen its relationship with Booking Master or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hotel Shantinivas revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hotel Shantinivas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Booking Master | Legacy | Booking Master Revenue management | Revenue Cycle Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025 Hotel Shantinivas implemented Booking Master Revenue management to centralize revenue operations and online distribution for its Tarapith, India property. The engagement was scoped as a Revenue Cycle Management initiative focused on hotel revenue and finance workflows and channel distribution management.
Booking Master Revenue management was deployed with a combination of a Booking Engine, a Channel Manager, and Revenue Management System capabilities. Configuration emphasized rate optimization, inventory synchronization, and booking flow consolidation, with RMS-driven pricing rules and the Booking Engine handling direct booking capture.
The Channel Manager component increased connectivity to online travel agencies and orchestrated availability and rate updates across OTA channels, while the Booking Engine established a direct booking path on the hotel site. Operational coverage included reservations, revenue and distribution teams, aligning pricing cadence and inventory controls across online channels within the property’s operations in India.
Outcomes reported in the case study include higher OTA connections and approximately 35% reported revenue uplift within about 2.5 months following deployment. The narrative centers on Booking Master Revenue management as the orchestration layer for distribution and revenue functions, reflecting an implementation that combined RMS, channel management and booking engine capabilities under a Revenue Cycle Management program.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Booking Master | Legacy | Booking Master Reputation Management | Customer Experience | CRM | n/a | 2026 | 2026 |
In 2026 Hotel Shantinivas implemented Booking Master Reputation Management, a Customer Experience application, to improve guest feedback, online visibility and direct bookings at its Tarapith property in West Bengal, India. The deployment was positioned as part of the hotel’s CRM and guest-experience and digital marketing efforts, aligning reputation workflows with commercial objectives to drive more direct reservations.
The Booking Master Reputation Management deployment focused on review aggregation and review-response capabilities, complemented by reputation dashboards and automated alerting to surface guest sentiment and prioritize engagement. Configuration emphasized templated response workflows, role based access controls for front office and marketing users, and dashboarding to monitor review trends consistent with Customer Experience platform practices.
Operational coverage spanned front office, guest services, marketing and revenue management functions at the Tarapith site, with reputation workflows integrated into CRM touchpoints and digital marketing cadence to ensure coordinated response and follow up. Implementation routed feedback into operational workflows to enable both manual and automated response processes and to feed guest-experience follow up actions.
Governance included phased rollout with staff training, central oversight by guest experience and marketing leads, and defined response workflows to operationalize review management. According to the vendor case study the property reported about a 35% revenue increase within months while improving online visibility and direct bookings after implementing Booking Master Reputation Management.
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