Hotmart
Hotmart Technographics
Hotmart Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hotmart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6100 Hotmart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hotmart has purchased the following applications: Stripe Payments for Payment Processing in 2022, Zendesk Workforce for Workforce Management in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hotmart is running and its propensity to invest more and deepen its relationship with Stripe , Zendesk , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hotmart revenues, which have grown to $1.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hotmart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hotmart Tech Stack and Enterprise Applications
Hotmart ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2022 | 2022 |
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Hotmart HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Workforce | Workforce Management | HCM | n/a | 2020 | 2020 |
In 2020, Hotmart implemented Zendesk Workforce to centralize capacity planning and scheduling across its global customer experience organization. The deployment positioned Zendesk Workforce within Hotmart’s broader Zendesk environment, alongside Zendesk AI and Zendesk Quality Assurance, to manage high volume synchronous channels such as WhatsApp, chat, and email while also supporting internal service workflows. This implementation targeted the Workforce Management category to convert manual staffing and forecasting into disciplined, repeatable processes.
Configuration emphasized demand forecasting and shift planning, with a focus on schedule optimization, intraday visibility into queues, and automation of work assignment to frontline agents. Zendesk Workforce was configured to translate predicted demand from product launches and marketing campaigns into staffing plans, enabling predictable coverage for peaks and campaign driven surges. The implementation layered AI assisted classification and knowledge surfaced to agents to reduce handling time and improve first contact resolution.
Integrations were executed by embedding Zendesk AI into Hotmart’s broader technology ecosystem to classify requests, anticipate needs, and accelerate agent responses without degrading accuracy. Knowledge management was enforced as a system of record feeding both agent guidance and AI models, and Zendesk Quality Assurance was applied to evaluate 100 percent of human interactions and to monitor AI performance by contact reason. Operational coverage included global producer and consumer support workflows and internal IT and HR service desks used by employees across regions.
Governance changes formalized quality as a continuous discipline, establishing processes for knowledge curation, AI input controls, and routine QA reviews to align human agent work with machine assistance. Workforce Management shifted ownership from manual planners to a centralized operations function that used forecasting outputs and real time queue metrics to adjust staffing and schedules. Hotmart also institutionalized CX data sharing with product and sales teams to surface ticket trends, CSAT signals, and user segmentation for cross functional improvement.
The program delivered explicit operational outcomes that Hotmart reported, including 80 percent of creator contacts routed through synchronous channels, a sustained 90 percent first response SLA across channels throughout 2025, and overall CSAT in the 85 to 90 percent range with synchronous channel CSAT above 90 percent. Zendesk Workforce and complementary Zendesk capabilities enabled consistent SLAs, high CSAT, and an ability to absorb volume volatility while keeping human interactions under continuous QA review. This implementation reflects a Workforce Management approach that coordinates forecasting, scheduling, quality assurance, and AI driven workflows to support scale in the creator economy.
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Hotmart Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Hotmart Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Hotmart CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
|
2015 | 2015 |
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Hotmart ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Hotmart PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Hotmart IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
|
2024 | 2024 |
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Database Management, Open-Source Database | IaaS |
|
2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Hotmart
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hotmart Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hotmart IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hotmart digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Hotmart Technographics
Hotmart is a Professional Services organization based in Netherlands,
with around 6100 employees and annual revenues of $1.10 billion.
Hotmart operates a diverse technology stack with applications such as
Stripe Payments, Zendesk Workforce and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Workforce Management and Collaboration.
Hotmart has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Zendesk and Google.
Hotmart recently adopted applications including
Salesforce Sales Cloud in 2024, Amazon CloudFront in 2024 and Microsoft Clarity in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hotmart’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hotmart’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hotmart technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.