Howard Bank
6011 University Blvd,
Ellicott City, 21043, MD,
United States
Ellicott City, 21043, MD,
United States
1 410-750-0020
Banking and Financial Services
Howard Bank Technographics
Howard Bank Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Howard Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 224 Howard Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Howard Bank has purchased the following applications: Fiserv Dovetail for Payment Processing in 2021, ADP Workforce Now for Core HR in 2021, Domo for Analytics and BI in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Howard Bank is running and its propensity to invest more and deepen its relationship with Fiserv , ADP , Domo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Howard Bank revenues, which have grown to $53.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Howard Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Howard Bank Tech Stack and Enterprise Applications
Howard Bank ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiserv | Legacy | Fiserv Dovetail | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Howard Bank implemented Fiserv Dovetail on its website to centralize online payment acceptance and site facing transaction processing. Fiserv Dovetail is serving as the bank's Payment Processing solution for web channels, and the implementation focuses on integrating payment workflows with the bank's digital customer journeys.
Configuration and module alignment reflect standard Payment Processing capabilities, including payment orchestration, transaction routing, tokenization for secure card handling, and reconciliation workflows to support settlement and reporting. The deployment covers the bank's digital channels, payments operations, and retail banking front office, with governance activities oriented toward payment acceptance controls, operational procedures for reconciliation and dispute handling, and alignment with web front end integration. Howard Bank Fiserv Dovetail is positioned as the payment processing component on the corporate website, enabling consistent checkout workflows and operational coordination across payments teams.
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Howard Bank HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Howard Bank implemented ADP Workforce Now. ADP Workforce Now serves as the Core HR platform for the bank and is surfaced on the corporate website, supporting HR and payroll operations for approximately 224 employees.
The deployment follows a cloud based SaaS model typical of ADP Workforce Now, with the implementation focused on core HRIS capabilities, payroll processing coordination, benefits administration, time and attendance management, and standard reporting and analytics. The configuration emphasizes manager and employee self service, role based access controls, and compliance oriented HR workflows appropriate for a regulated financial services environment. Integrations are organized around benefits carriers, payroll channels, and internal HR operational workflows, and the implementation centralizes HR data and operational processes to a single Core HR system.
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Howard Bank Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2010 | 2018 |
In 2010, Howard Bank implemented Domo as its Analytics and BI platform. The deployment was driven by a newly established Marketing Department and executive leadership needs, positioning Domo to centralize reporting for digital and traditional marketing strategies and newly introduced digital products.
The implementation configured automated dashboards, campaign performance reporting, KPI tracking, and executive and board reporting templates, leveraging core Analytics and BI capabilities for data visualization, scheduled reporting, and presentation-ready exports. Workflows were put in place to normalize marketing and web metrics and to produce deliverables for executive review using Word, Excel, and PowerPoint.
Domo ingested and correlated data from Salesforce, Google Analytics, Google AdWords, Hootsuite, Constant Contact, Wordpress, Fiserv, and other business analytics sources identified by the organization, enabling cross-source campaign and customer analytics. Operational scope centered on the Marketing function, with outputs consumed by executive management and the Board to inform strategic decisions, and included reporting related to mobile banking and remote deposit capture initiatives.
Governance emphasized a recurring reporting cadence, standardized brand and communications metrics, and centralized marketing measurement practices. Domo served as the authoritative Analytics and BI layer for campaign analytics, customer engagement metrics, and executive dashboards used to support strategy and efficiency discussions.
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Howard Bank Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2017 | 2017 |
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Howard Bank CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Howard Bank IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Howard Bank CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Howard Bank
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Information Officer | CXO | IT | |
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Executive Vice President, Chief Financial Officer, Chief Investment Officer | CXO | Investment | |
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Senior Business Analyst VP | VP | Operations | |
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Apps Being Evaluated by Howard Bank Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Howard Bank IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Howard Bank digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Howard Bank Technographics
Howard Bank is a Banking and Financial Services organization based in United States,
with around 224 employees and annual revenues of $53.0 million.
Howard Bank operates a diverse technology stack with applications such as
Fiserv Dovetail, ADP Workforce Now and Domo,
covering areas like Payment Processing, Core HR and Analytics and BI.
Howard Bank has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Fiserv, ADP and Domo.
Howard Bank recently adopted applications including
Fiserv Dovetail in 2021, ADP Workforce Now in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Howard Bank’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Howard Bank’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Howard Bank technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.