HPG Brands
1525 Washington St,
Braintree, 2184, MA,
United States
Braintree, 2184, MA,
United States
1 781-535-5500
Consumer Packaged Goods
HPG Brands Technographics
HPG Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HPG Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 HPG Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HPG Brands has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Pure Chat for Chatbots and Conversational AI in 2021, Zoom for Audio Video and Web Conferencing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HPG Brands is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HPG Brands revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HPG Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HPG Brands Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Sage Pro ERP | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, HPG Brands implemented Oracle NetSuite ERP, going live in August 2013 for its Hub Pen Company operating unit in Braintree, Massachusetts. The implementation replaced Sage Pro ERP after Sage announced end of support, addressing prior constraints such as limited user counts, difficult data access, and dependence on third-party consultants. Hub Pen evaluated about 10 competing solutions including Sage X3 and Epicor and selected Oracle NetSuite ERP based on lower upfront cost, workflow-driven pricing, customizability and flexibility.
Deployment centered on NetSuite's integrated ERP Financial suite, with primary modules configured for general ledger and financials, inventory control, order management, and purchasing across dozens of suppliers. Hub Pen also implemented NetSuite CRM to extend customer support workflows and instrument quote-to-cash automation, converting previously manual handoffs into workflow-driven transactions. Configurations emphasized on-demand reporting and role-based access to remove bottlenecks that existed under the former Sage Pro ERP.
Operational coverage included Hub Pen's distributor channel, automating quote-to-cash across thousands of distributor customers and supporting core business functions of finance, operations, procurement, and customer service. The implementation leveraged NetSuite's integrated business management capabilities, consolidating financial, inventory and CRM data in a single cloud application.
Governance and process changes drove reduced reliance on third-party consultants by moving troubleshooting and workflow changes into NetSuite configuration and built-in reporting, enabling on-demand access to data that formerly took months to produce. As an outcome stated by Hub Pen software management, Oracle NetSuite ERP enabled new efficiencies in financials, inventory, order management and purchasing, and supported continued order processing during growth while maintaining customer satisfaction and service quality.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pure Chat Inc | Legacy | Pure Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Natural Language Processing | AI-Powered Application |
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2026 | 2026 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2024 | 2024 |
In 2024 HPG Brands implemented Zoom for Audio Video and Web Conferencing and is using Zoom on its public website to host external-facing sessions. The deployment centers on the Zoom cloud service, with a consolidated enterprise account model to support both internal collaboration and customer engagement workflows.
The implementation includes standard Audio Video and Web Conferencing capabilities such as scheduled meetings, webinar-style broadcasts, screen sharing, session recording, and persistent chat, configured for corporate communications and marketing use cases. Administration is organized under centralized account controls, role based user provisioning, and meeting-level moderation features to manage access and security across teams.
Zoom is embedded into HPG Brands website to facilitate click-to-join sessions and public webinar registration flows, positioning the application as the primary external-facing conferencing layer. Operational coverage spans marketing led product demos, sales enablement events, and internal communications, aligning the Zoom deployment with both customer engagement and employee collaboration functions.
Governance and workflows emphasize centralized configuration and administrative oversight, with IT and communications teams coordinating meeting policies, recording retention and public session configuration. The implementation narrative describes HPG Brands Zoom Audio Video and Web Conferencing as an integrated SaaS conferencing platform supporting cross functional engagement without reference to a named prior system.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Editing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at HPG Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by HPG Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HPG Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HPG Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD HPG Brands Technographics
HPG Brands is a Consumer Packaged Goods organization based in United States,
with around 1000 employees and annual revenues of $300.0 million.
HPG Brands operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Pure Chat and Zoom,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
HPG Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Pure Chat Inc and Zoom Video Communications.
HPG Brands recently adopted applications including
Localize Translation in 2026, BigCommerce in 2026 and SendinBlue in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HPG Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HPG Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HPG Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.