Singapore, 249724,
Singapore
HPL Hotels and Resorts Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by HPL Hotels and Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 HPL Hotels and Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HPL Hotels and Resorts has purchased the following applications: Microsoft 365 for Collaboration in 2015, D-EDGE Digital Media for Account Based Marketing in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HPL Hotels and Resorts is running and its propensity to invest more and deepen its relationship with Microsoft , D-EDGE Hospitality Solutions , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HPL Hotels and Resorts revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HPL Hotels and Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| D-EDGE Hospitality Solutions | Legacy | D-EDGE Digital Media | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017, HPL Hotels and Resorts implemented D-EDGE Digital Media. The deployment used D-EDGE Digital Media as an Account Based Marketing platform to centralize customer targeting and campaign orchestration across the company, focused on marketing and revenue management functions for its Singapore hotel group.
The implementation emphasized core Account Based Marketing capabilities including audience segmentation, account targeting, programmatic campaign orchestration, creative management, and measurement and reporting. D-EDGE Digital Media was configured to support both group-level and hotel-level campaign segmentation and to provide consolidated analytics for marketing operations.
Operational ownership rested with marketing and revenue teams, with rollout activities centered on aligning campaign workflows, establishing governance for account selection and creative approval, and creating repeatable processes for hotel marketers to execute targeted campaigns. The program was implemented as an enterprise marketing platform to standardize account based marketing workflows across properties while preserving hotel-level campaign flexibility.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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