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HTL Hotels
Location
Alsina 1112 1st Floor,
Buenos Aires, 1088,
Argentina
Website
https://www.htlhoteles.com/
Phone
54 11 5263-0794
Artw industry
Leisure and Hospitality
Employee
Revenue

HTL Hotels Technographics

HTL Hotels Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by HTL Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 HTL Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that HTL Hotels has purchased the following applications: Shiji Guest Communication for Collaboration in 2020, Wingify VWO for Marketing Analytics in 2023, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems HTL Hotels is running and its propensity to invest more and deepen its relationship with Shiji Group , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing HTL Hotels revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HTL Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

HTL Hotels Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shiji Group Legacy Shiji Guest Communication Collaboration Collaboration n/a 2020 2020
In 2020, HTL Hotels implemented Shiji Guest Communication, a Collaboration application deployed to standardize guest messaging across its four hotels in Argentina. The deployment targeted centralization of guest feedback and automated messaging to improve operational responsiveness and guest satisfaction while supporting front desk and guest services workflows. The implementation leveraged Shiji ReviewPro capabilities for guest feedback and communication management, including a segmentation strategy that enabled nearly 20 different automated communication types. Implemented messaging workflows included in-stay feedback requests via WhatsApp and Email, post-stay surveys, welcome messages and arrival instructions, detailed in-room breakfast menus, check-out notices, pre-arrival online check-in prompts, localized advisories such as parking schedules, safety advice for Buenos Aires guests, tailored payment option notifications for Brazilian guests about Pix, and remarketing messages to encourage direct bookings. Shiji ReviewPro and Shiji Guest Communication were integrated with HTL Hotels existing Property Management System to drive personalized content and trigger automated workflows based on reservation attributes. The project included a strategic collaboration with Tecnohotel led by Osvaldo Czerwiak to support configuration and rollout, and the implementation orchestrated messaging across Email and WhatsApp channels to operational teams in guest services, operations, marketing, and revenue management. Governance changes centered on a segmentation-led messaging model and automated escalation paths for in-stay issues, enabling staff to resolve service problems before guests reached reception. The hotel reported a significant transformation in how it managed guest communications, with documented instances of proactive issue resolution producing highly positive feedback and raising overall satisfaction ratings.
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wingify Legacy Wingify VWO Marketing Analytics CRM n/a 2023 2023
Marketing Automation CRM 2018 2018
Tag Management CRM 2022 2022
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2016 2016
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2023 2023
Transactional Email PaaS 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at HTL Hotels
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by HTL Hotels Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD HTL Hotels Technographics

HTL Hotels is a Leisure and Hospitality organization based in Argentina, with around 130 employees and annual revenues of $30.0 million.

HTL Hotels operates a diverse technology stack with applications such as Shiji Guest Communication, Wingify VWO and New Relic APM, covering areas like Collaboration, Marketing Analytics and Application Performance Management.

HTL Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Shiji Group, Wingify and New Relic.

HTL Hotels recently adopted applications including Wingify VWO in 2023, Pathwire MailJet in 2023 and Intuit Mailchimp Mandrill in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of HTL Hotels’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates HTL Hotels’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete HTL Hotels technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.