Hubo Technographics
Hubo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hubo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Hubo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hubo has purchased the following applications: Microsoft 365 for Collaboration in 2015, Adobe Experience Manager for Digital Asset Management in 2015, Publitas for Product Information Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hubo is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Tungsten Automation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hubo revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hubo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hubo Tech Stack and Enterprise Applications
Hubo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Hubo deployed Microsoft 365 to support Collaboration across its retail organization. Hubo is using Microsoft 365 on their website and within corporate productivity environments to provide cloud based email, calendar, document collaboration, and real time communication capabilities. Microsoft 365 functions as the central Collaboration platform for internal communication, knowledge sharing, and cross functional productivity workflows.
The implementation was organized as a centrally managed cloud tenancy with standardized account provisioning and role based access controls to align collaboration policies across corporate teams and store support functions. Configuration emphasized secure document sharing, centralized mailbox and calendar policies, and user lifecycle workflows to standardize collaboration practices across sites. Governance focused on policy driven access, content retention settings, and administrative controls to ensure consistent use of Microsoft 365 for Collaboration within Hubo.
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Hubo Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2015 | 2015 |
In 2015, Hubo deployed Adobe Experience Manager as its Digital Asset Management solution to support content and asset handling on its public website in Belgium. The implementation centers on Adobe Experience Manager as the primary system for storing, organizing, and publishing rich media used across the site.
The deployment leverages core Digital Asset Management capabilities including a centralized asset repository, metadata-driven taxonomy, version control, automated rendition generation, and search and tagging to support web publishing workflows. Configuration emphasizes editorial workflows and role based access control to coordinate marketing and e-commerce content creation and approval, with asset lifecycle controls for product photography and campaign creatives.
Operational ownership is concentrated in Hubo marketing and e-commerce teams for site content authoring and merchandising, with the application serving as the authoritative source for web assets delivered to the storefront. Governance focuses on standardized metadata schemas, approval gates, and publisher schedules to ensure consistent presentation on Hubo.be while Adobe Experience Manager remains the integrated authoring and delivery layer for site media.
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Document Management | Content Management |
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2018 | 2018 |
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Hubo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publitas | Legacy | Publitas | Product Information Management | eCommerce | n/a | 2017 | 2017 |
In 2017, Hubo deployed Publitas as its Product Information Management solution on the corporate website. Hubo is a Belgium-based retail chain with a significant online catalog presence, and the Publitas implementation was concentrated on delivering digital catalogs and product content to the hubo.be storefront.
The Publitas implementation was configured to centralize product content and manage rich media assets, enabling editorial catalog layouts and direct web channel publishing. Functionally the rollout emphasized catalog generation, product detail content orchestration, and publishing workflows aligned with Product Information Management capabilities.
Operational coverage focused on the website channel, with merchandising and e-commerce content teams operating the platform and using defined content approval workflows for catalog updates. Governance centered on content stewardship and catalog publishing cadence to maintain web product presentation and merchandising consistency.
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Product Information Management | eCommerce |
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2019 | 2019 |
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Hubo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2013 | 2013 |
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Hubo Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Hubo TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Hubo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Hubo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Hubo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hubo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hubo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hubo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Hubo Technographics
Hubo is a Retail organization based in Belgium,
with around 2000 employees and annual revenues of $500.0 million.
Hubo operates a diverse technology stack with applications such as
Microsoft 365, Adobe Experience Manager and Publitas,
covering areas like Collaboration, Digital Asset Management and Product Information Management.
Hubo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and Publitas.
Hubo recently adopted applications including
OneTrust Cookie Consent in 2021, Cloudflare CDN in 2021 and Informatica Product 360 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hubo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hubo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hubo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.