HUBUC Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by HUBUC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 HUBUC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HUBUC has purchased the following applications: IDEMIA MOTION CODE for Card Personalization in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Stoplight OpenAPI Design & Documentation for Document Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HUBUC is running and its propensity to invest more and deepen its relationship with IDEMIA , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HUBUC revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HUBUC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDEMIA | Legacy | IDEMIA MOTION CODE | Card Personalization | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, HUBUC integrated IDEMIA MOTION CODE into its platform to enable Card Personalization capabilities and deliver dynamic CVV payment cards to clients across Europe. The deployment embedded the IDEMIA MOTION CODE server within HUBUC’s single platform and plug and play marketplace, aligning Card Personalization with HUBUC’s card issuance and payments services for online shopping.
The implementation included physical card personalization with a mini screen that displays a periodically refreshed CVV2, and server-side validation services to support real time transaction authentication. HUBUC configured card issuance workflows and personalization pipelines to provision MOTION CODE enabled cards, incorporating tokenization and CVV validation steps consistent with Card Personalization functional workflows.
Integration scope centered on the IDEMIA MOTION CODE server linked to HUBUC’s embedded financial services platform, enabling clients to request personalized MOTION CODE cards via HUBUC’s marketplace. Operational coverage targeted HUBUC clients across Europe for online transactions, with the rollout positioned to address card not present fraud, a context underscored by the European Central Bank’s 2018 estimate of €1.4bn in CNP fraud losses.
Governance for the rollout focused on product-level control within HUBUC’s platform, aligning card issuance, merchant acceptance, and customer support processes to the new dynamic CVV validation model. The partnership with IDEMIA was framed to offer clients highly secure payment cards and validation services, with stated benefits of protecting retailers and cardholders from fraud, making stolen static CVV data ineffective, and supporting client revenue and customer loyalty objectives.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stoplight | Legacy | Stoplight OpenAPI Design & Documentation | Document Management | Content Management | n/a | 2021 | 2021 |
In 2021, HUBUC implemented Stoplight OpenAPI Design & Documentation on their website. HUBUC is a 40 employee professional services firm based in Spain, and the implementation establishes a public, centralized surface for API specification and developer-facing materials. The deployment places Stoplight OpenAPI Design & Documentation squarely within HUBUC's Document Management tooling for API artifacts, making the corporate site the canonical access point for API documentation. This configuration supports consistent presentation of OpenAPI specifications to external clients and internal teams.
Stoplight OpenAPI Design & Documentation was configured to author and publish OpenAPI specifications, provide interactive documentation, and maintain an organized API catalog and version history consistent with Document Management workflows. The implementation implies collaborative authoring and review processes across engineering and product teams, and alignment with source control based publishing pipelines typical for API documentation management. Governance focus centers on standardized specification formats and controlled publishing to the public website, affecting engineering, product, and client-facing technical functions.
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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