HydroFlask
HydroFlask Technographics
HydroFlask Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HydroFlask and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 HydroFlask employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HydroFlask has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Workday Recruiting for Recruiting, Applicant Tracking System in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HydroFlask is running and its propensity to invest more and deepen its relationship with Oracle , Visa , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HydroFlask revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HydroFlask intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HydroFlask Tech Stack and Enterprise Applications
HydroFlask ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, HydroFlask adopted Oracle NetSuite ERP as a cloud-based business management platform in the ERP Financial category. The Oracle NetSuite ERP deployment targeted core financials, inventory and warehousing, third-party logistics management (3PL), order management, CRM, and support for both B2B and B2C sales channels. Implementation work emphasized order-to-cash, inventory lifecycle and financial close workflows to centralize transactional processes and accounting within a single SaaS system.
NetSuite's cloud architecture was used to unify transactional data and coordinate integrations with external 3PL partners and channel order flows, while CRM capabilities supported wholesale account management and direct consumer sales. Operational coverage included finance, distribution and sales functions to align inventory, fulfillment and customer records across channels. Governance established centralized application control and standardized operational workflows across warehousing and sales to streamline operational management.
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Payment Processing | ERP |
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2011 | 2011 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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HydroFlask HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, HydroFlask implemented Workday Recruiting. The implementation surfaces Workday Recruiting directly on HydroFlask's public career site, routing applicant flows through the Workday-hosted careers page and capturing candidate records into the recruiting system. This deployment positions Workday Recruiting as HydroFlask Recruiting,Applicant Tracking System for the company's talent acquisition and hiring function.
Workday Recruiting was configured to support standard recruiting workflows, including job requisitions, applicant tracking, candidate profile management, interview coordination, and offer workflows. Operational ownership is centered in HR and talent acquisition with hiring managers interacting through the career site and embedded manager review workflows. Governance was implemented through configured requisition approval chains and role-based access to candidate records, aligning web-facing application flows with internal hiring approvals and applicant tracking processes.
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HydroFlask Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, HydroFlask implemented Microsoft 365 as its primary Collaboration platform. The deployment surfaced Microsoft 365 components on the corporate website and established a consistent productivity baseline for the 300 employee retail organization.
Configuration centered on Microsoft 365 capabilities including Exchange Online for corporate email, SharePoint Online for intranet and content management, Microsoft Teams for real time collaboration, and OneDrive for user file storage. These modules enabled document versioning, team chat and meeting orchestration, and publishing workflows tied to marketing and product content. Microsoft 365 served as the hub for internal collaboration and content lifecycle management.
Operational coverage spanned marketing, product and corporate functions, with the platform supporting coordination between website content and internal teams. Identity and access management was centralized through Microsoft account controls to enforce role based access to SharePoint sites and Teams spaces. Tenant level configuration included governance controls for site provisioning and content policies to maintain brand consistency.
The implementation focused on Collaboration capabilities within the Microsoft 365 suite and was visible on HydroFlask public web properties. This deployment anchored day to day collaboration workflows across core business functions.
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HydroFlask eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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HydroFlask CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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HydroFlask ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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HydroFlask PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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HydroFlask IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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HydroFlask CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at HydroFlask
| First Name | Last Name | Title | Function | Department | Phone | |
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President & CEO | CXO | Finance | |
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VP of Finance | VP | Finance | |
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VP of Marketing & Products | VP | Marketing | |
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Financial Director | Director | Finance | |
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VP Operations | VP | Operations | |
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Senior Manager E-commerce | Manager | Sales | |
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eCommerce Manager | Manager | Finance | |
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Sr Director, Supply Chain | Director | Supply Chain | |
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Apps Being Evaluated by HydroFlask Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HydroFlask IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HydroFlask digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD HydroFlask Technographics
HydroFlask is a Retail organization based in United States,
with around 300 employees and annual revenues of $60.0 million.
HydroFlask operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Workday Recruiting and Microsoft 365,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Collaboration.
HydroFlask has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Microsoft.
HydroFlask recently adopted applications including
Teads Platform in 2023, Google Pay in 2021 and PayPal Braintree in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HydroFlask’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HydroFlask’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HydroFlask technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.