Hynes and Company
1304 Southpoint Blvd. Suite 200,
Petaluma, 94954, CA,
United States
Petaluma, 94954, CA,
United States
1 707-766-1777
Professional Services
Hynes and Company Technographics
Hynes and Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hynes and Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Hynes and Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hynes and Company has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, LiveChat for Chatbots and Conversational AI in 2017, Mixpanel for Marketing Analytics in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hynes and Company is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hynes and Company revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hynes and Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hynes and Company Tech Stack and Enterprise Applications
Hynes and Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Hynes and Company implemented Oracle NetSuite ERP to consolidate core finance operations for the 70-employee professional services firm. The Oracle NetSuite ERP implementation addressed the company’s ERP Financial requirements and was positioned to centralize accounting, billing and financial reporting workflows across the business.
Configuration work emphasized core financial modules including general ledger, accounts payable, accounts receivable, billing, cash management, fixed assets and financial reporting. Implementation activities included chart of accounts rationalization, period close sequencing, automated invoice and billing workflows, and role based access controls aligned with accounting and finance responsibilities.
The deployment used Oracle NetSuite ERP as a cloud based SaaS architecture, with a phased finance first rollout, configuration and user acceptance testing prior to go live. Governance established centralized process ownership in finance, change control for configuration updates, and training programs for accounting and operational staff to sustain standardized financial processes.
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ERP Financial | ERP |
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2007 | 2007 |
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Hynes and Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Hynes and Company implemented LiveChat on their website. LiveChat is deployed as a Chatbots and Conversational AI solution to handle real-time visitor interactions and client inquiries on hynesandcompany.com.
The implementation leverages category-aligned capabilities including an embedded live chat widget, canned responses and macros, proactive chat triggers, agent routing and queuing, and chat transcript logging. Configuration focused on aligning inbound chat flows with customer service and business development workflows, and automating initial qualification through scripted replies.
Operationally LiveChat is managed through the vendor console with role-based agent provisioning, administrative controls for business hours and response templates, and retention of conversation histories for review. The deployment is web-embedded on the public site, with interaction handling occurring in-browser rather than through disclosed back-end system integrations.
Governance centered on agent workflow definitions, escalation paths, and conversational template standards to maintain consistent client-facing responses. The implementation uses LiveChat within a 70-employee professional services organization to manage real-time client engagement through Chatbots and Conversational AI.
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Hynes and Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, Hynes and Company implemented Mixpanel to instrument visitor behavior on its corporate website. The deployment was positioned as a Marketing Analytics capability to capture event-level interactions, session flows, and funnel activity for the firm’s digital marketing function.
Mixpanel was embedded through client-side JavaScript instrumentation to record page views, form submissions, and click events, following standard event taxonomy and funnel configuration practices in Marketing Analytics. Implementation work centered on event naming conventions, dashboard creation, and segmentation to support marketing and web engagement analysis, with tagging maintained in the website codebase and analytics configuration handled inside the Mixpanel application. Governance emphasized controlled access to dashboards and iterative updates to tracking as marketing campaigns changed, with marketing and web development teams accountable for ongoing instrumentation and dashboard management.
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Hynes and Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Hynes and Company
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President / CEO, Co-Founder | CXO | Finance | |
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Vice President / CFO / Director of Human Resources and Compliance | Director | HR | |
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Director of Sales / Project Services Division Manager | Manager | Sales | |
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President / CEO, Co-Founder | CXO | Finance | |
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Apps Being Evaluated by Hynes and Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hynes and Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hynes and Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hynes and Company Technographics
Hynes and Company is a Professional Services organization based in United States,
with around 70 employees and annual revenues of $15.0 million.
Hynes and Company operates a diverse technology stack with applications such as
Oracle NetSuite ERP, LiveChat and Mixpanel,
covering areas like ERP Financial, Chatbots and Conversational AI and Marketing Analytics.
Hynes and Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, LiveChat, Inc. and Mixpanel.
Hynes and Company recently adopted applications including
Amazon EC2 in 2020, Amazon CloudFront in 2020 and LiveChat in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hynes and Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hynes and Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hynes and Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.