Solna, 171 41,
Sweden
ICA Banken AB Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ICA Banken AB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 485 ICA Banken AB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ICA Banken AB has purchased the following applications: SAS Enterprise Miner for Analytics and BI in 2019, Microsoft 365 for Collaboration in 2015, EpiServer CMS for Web Content Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ICA Banken AB is running and its propensity to invest more and deepen its relationship with SAS Institute , Microsoft , Optimizely or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ICA Banken AB revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ICA Banken AB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAS Institute | Legacy | SAS Enterprise Miner | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, ICA Banken AB deployed SAS Enterprise Miner as part of an Analytics and BI program that also incorporated SAS Customer Intelligence 360 and SAS Marketing Automation. The initiative targeted marketing and customer analytics use cases within ICA Banken AB, concentrating on campaign design, segmentation, and conversion optimization for bank marketing operations.
SAS Enterprise Miner was used to develop predictive models for customer segmentation, propensity scoring, and campaign response modeling, with model outputs feeding automated campaign workflows managed by SAS Marketing Automation and SAS Customer Intelligence 360. The configuration emphasized model pipelines, feature engineering, and exportable scoring code to ensure repeatable audience construction and orchestration across campaign templates.
Operational coverage focused on the marketing function and campaign operations, replacing manual campaign assembly with model driven segments and automated orchestration. The deployment included configuring data inputs, scheduled scoring, and template based campaign assembly to reduce manual handoffs and enable faster campaign iterations.
Documented outcomes include a tenfold improvement in conversion rates after the first SAS powered campaign, and a reduction in campaign design effort from three people over six weeks to two people in one day. Axelsson noted that establishing systems and processes increased efficiency several times over, with ongoing goals to further compress campaign production time.
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2020 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2016 | 2016 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Test Automation Platform | PaaS |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||