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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

ICA Banken AB Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAS Institute Legacy SAS Enterprise Miner Analytics and BI Analytics and BI n/a 2019 2019
In 2019, ICA Banken AB deployed SAS Enterprise Miner as part of an Analytics and BI program that also incorporated SAS Customer Intelligence 360 and SAS Marketing Automation. The initiative targeted marketing and customer analytics use cases within ICA Banken AB, concentrating on campaign design, segmentation, and conversion optimization for bank marketing operations. SAS Enterprise Miner was used to develop predictive models for customer segmentation, propensity scoring, and campaign response modeling, with model outputs feeding automated campaign workflows managed by SAS Marketing Automation and SAS Customer Intelligence 360. The configuration emphasized model pipelines, feature engineering, and exportable scoring code to ensure repeatable audience construction and orchestration across campaign templates. Operational coverage focused on the marketing function and campaign operations, replacing manual campaign assembly with model driven segments and automated orchestration. The deployment included configuring data inputs, scheduled scoring, and template based campaign assembly to reduce manual handoffs and enable faster campaign iterations. Documented outcomes include a tenfold improvement in conversion rates after the first SAS powered campaign, and a reduction in campaign design effort from three people over six weeks to two people in one day. Axelsson noted that establishing systems and processes increased efficiency several times over, with ongoing goals to further compress campaign production time.
Analytics and BI Analytics and BI 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Optimizely Legacy EpiServer CMS Web Content Management Content Management n/a 2016 2016
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Test Automation Platform PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
IT Decision Makers and Key Stakeholders at ICA Banken AB
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by ICA Banken AB Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD ICA Banken AB Technographics

ICA Banken AB is a Banking and Financial Services organization based in Sweden, with around 485 employees and annual revenues of $250.0 million.

ICA Banken AB operates a diverse technology stack with applications such as SAS Enterprise Miner, Microsoft 365 and EpiServer CMS, covering areas like Analytics and BI, Collaboration and Web Content Management.

ICA Banken AB has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAS Institute, Microsoft and Optimizely.

ICA Banken AB recently adopted applications including Selenium WebDriver in 2022, SAS Visual Analytics in 2020 and SAS Enterprise Miner in 2019, highlighting its ongoing modernization strategy.

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Our research team continuously updates ICA Banken AB’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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