Identity Automation
7102 N Sam Houston Pkwy W, Ste 100,
Houston, 77064, TX,
United States
Houston, 77064, TX,
United States
1 281-220-0021
Professional Services
Identity Automation Technographics
Identity Automation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Identity Automation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Identity Automation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Identity Automation has purchased the following applications: Sage Intacct for ERP Financial in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Triblio for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Identity Automation is running and its propensity to invest more and deepen its relationship with Sage , Google , Triblio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Identity Automation revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Identity Automation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Identity Automation Tech Stack and Enterprise Applications
Identity Automation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Identity Automation implemented Sage Intacct as a cloud-based ERP Financial application to centralize accounting and reporting across its finance organization. The deployment was led from the CFO office in the Houston area, positioning Sage Intacct as the primary system for statutory accounting and month end financial consolidation activities.
The Sage Intacct implementation encompassed core ERP Financial capabilities including the general ledger, accounts receivable, accounts payable, and financial reporting automation, configured to support a conversion from cash basis to GAAP accounting. Configuration work emphasized structured month end close workflows and a standardized monthly financial reporting package to communicate key metrics and results to executive leadership.
Operational integrations included the use of FloQast close management software to orchestrate and scale close controls, embedding close task automation and documentation into the Sage Intacct driven close cycle. The rollout primarily impacted finance and accounting functions and established a single source of truth for external financing discussions and executive reporting.
Governance and process changes were driven by the CFO, who implemented new reporting cadences, close controls, and accounting policy changes tied to the GAAP conversion, and who used the Sage Intacct platform outputs to support securing additional financing and ongoing strategic plan communications.
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Identity Automation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Identity Automation implemented Google Workspace (Formerly Google G-Suite) as its corporate collaboration platform. The deployment is referenced on the company website and functions as the primary Collaboration layer for company communications, covering corporate email, calendar scheduling, document collaboration, and external-facing contact workflows. Identity Automation uses Google Workspace (Formerly Google G-Suite) to centralize employee accounts and public communication channels across the organization.
Configuration leverages core Collaboration modules including Gmail, Calendar, Drive, Docs, Groups, and the Google Admin Console for user provisioning, group management, access controls, and device management. Operational coverage is company-wide across corporate functions, supporting shared drives, collaborative editing, meeting coordination, and email routing as standard collaboration workflows. Governance appears organized through Google Workspace administrative controls and organizational unit structures to manage policies and role based access for employees.
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Identity Automation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Triblio | Legacy | Triblio | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, Identity Automation implemented Triblio on their website. The deployment uses Triblio for Account Based Marketing to provide account identification and on-site personalization for prospects visiting identityautomation.com, with implementation focused at the web engagement layer.
Configuration emphasized web personalization, account-level analytics, and campaign orchestration modules typical of Triblio, including visitor recognition, personalized landing pages, and targeted messaging to support demand generation and sales outreach. The Triblio application was configured to capture account engagement telemetry and to surface account-specific content through the site, aligning platform capabilities with marketing campaign flows.
Operational ownership sits with Identity Automation marketing, using the Triblio deployment to align Marketing and Sales around account engagement signals and content personalization. The scoped implementation is limited to the corporate website and centralizes content variation and account segmentation within the Triblio platform, enabling Identity Automation Triblio Account Based Marketing to support marketing, demand generation, and sales functions.
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Identity Automation ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Identity Automation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Identity Automation
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Controller | Director | Finance | |
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Apps Being Evaluated by Identity Automation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Identity Automation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Identity Automation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Identity Automation Technographics
Identity Automation is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $50.0 million.
Identity Automation operates a diverse technology stack with applications such as
Sage Intacct, Google Workspace (Formerly Google G-Suite) and Triblio,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Identity Automation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Google and Triblio.
Identity Automation recently adopted applications including
Hubspot Marketing Automation in 2021, New Relic APM in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Identity Automation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Identity Automation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Identity Automation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.