iflix
Suite 19.01, Centrepoint NorthMid Valley City,
Kuala Lumpur, 59200,
Malaysia
Kuala Lumpur, 59200,
Malaysia
60 3-2280 0300
Media
iflix Technographics
iflix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by iflix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 iflix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that iflix has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, BambooHR for Core HR in 2016, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems iflix is running and its propensity to invest more and deepen its relationship with Oracle , BambooHR , Paycor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing iflix revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for iflix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
iflix Tech Stack and Enterprise Applications
iflix ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2018 |
In 2015 iflix implemented Oracle NetSuite ERP as its ERP Financial platform to establish a cloud accounting foundation for expense invoice processing. Oracle NetSuite ERP is used to handle invoice processing of expenses incurred, and this ties iflix, Oracle NetSuite ERP, ERP Financial, to accounts payable and expense invoice processing within the finance organization.
The implementation concentrated on cloud accounting modules for accounts payable, expense management and core general ledger configuration inside Oracle NetSuite ERP. Invoice capture, supplier invoice entry, coding and approval routing workflows were configured to centralize expense processing and support period accounting. Configurations aligned with standard ERP Financial controls for invoice validation and posting to the general ledger.
Operationally, Oracle NetSuite ERP is currently responsible for invoice processing of expenses incurred, consolidating expense transactions into a single cloud accounting system that supports the companys financial close and reporting processes. Governance emphasized finance owned invoice workflows and centralized accounts payable controls, including role based approval routing and documented accounting mappings implemented as part of the configuration. The system functions as the primary cloud accounting application for expense invoice lifecycle at iflix.
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iflix HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR | Core HR | HCM | n/a | 2016 | 2018 |
In 2016, iflix deployed BambooHR as its Core HR system to centralize HRIS and document administration for Global Operations. BambooHR is used to maintain employee-related information and to manage HR documents across the employee lifecycle, including employment contracts, award letters, and acceptance of resignation, aligning the application with core personnel recordkeeping and lifecycle workflows.
The implementation emphasized employee data management and HR document administration, with BambooHR serving as the primary Human Resource Information System for HR and Global Operations teams. Functional capabilities implemented included central personnel records, document attachment and versioning for employment artifacts, and lifecycle event tracking for onboarding, awards, and separations consistent with Core HR functionality.
Operational scope covered iflix HR and Global Operations, where BambooHR supported routine HR administration and governance of employee records. Process changes focused on formalizing document custody and lifecycle workflows, establishing structured storage of employment contracts and award letters in the HRIS, and assigning HR stewards to maintain data integrity and access controls within BambooHR.
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2018 |
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iflix AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, iflix deployed GumGum on its website as an Artificial Intelligence Marketing solution. The deployment centers on delivering contextual ad serving and content level audience inference across iflix's digital properties, with implementation scoped to the public web domain referenced on the company website.
GumGum was provisioned through client side tagging and site level instrumentation to enable category aligned capabilities such as contextual targeting, creative optimization, real time campaign scoring, and automated media placement. Configuration work emphasized feed level creative rules, page level context scoring, and ad unit mapping, reflecting standard Artificial Intelligence Marketing functional modules for campaign orchestration and automated optimization.
Operational ownership for GumGum sits with iflix marketing and product teams, using tag governance and workflow controls to manage rollout and iterative tuning across web pages. The implementation emphasized metadata capture and context signals for advertising and content personalization workflows, with tagging, consent alignment, and analytics instrumentation used to surface outputs into existing marketing operations.
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Artificial Intelligence Marketing | AI-Powered Application |
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2021 | 2021 |
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iflix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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iflix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2015 | 2015 |
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iflix ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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iflix PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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iflix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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iflix CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at iflix
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by iflix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from iflix IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the iflix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD iflix Technographics
iflix is a Media organization based in Malaysia,
with around 650 employees and annual revenues of $200.0 million.
iflix operates a diverse technology stack with applications such as
Oracle NetSuite ERP, BambooHR and GumGum,
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
iflix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, BambooHR and GumGum.
iflix recently adopted applications including
Amazon CloudFront in 2023, Microsoft Entra ID (formerly Azure Active Directory) in 2023 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of iflix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates iflix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete iflix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.