iFood
Av. dos Autonomistas, 1496 - Vila Yara, Osasco,
Sao Paulo, 06020-012,
Brazil
Sao Paulo, 06020-012,
Brazil
55 11 4003-0706
Professional Services
iFood Technographics
iFood Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by iFood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 iFood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that iFood has purchased the following applications: Blip Conversational Platform for Chatbots and Conversational AI in 2022, Tableau for Analytics and BI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems iFood is running and its propensity to invest more and deepen its relationship with Blip , Tableau Software , Databricks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing iFood revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for iFood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
iFood Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blip | Legacy | Blip Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, iFood deployed the Blip Conversational Platform to automate restaurant partner onboarding on WhatsApp. The deployment used Chatbots and Conversational AI to support sales and partner acquisition processes across Brazil starting in the second half of 2022.
Implementation focused on an automated Self Sign In flow and an AI assisted menu generation flow within the Blip Conversational Platform. The solution configured conversational workflows and automated prompts to capture partner details and guide restaurants through menu submission and generation steps for partners that lacked menus.
The Blip Conversational Platform was integrated with WhatsApp as the primary engagement channel for restaurant partners, and the automated flows reduced transfers to human support, changing partner support handoff procedures. Operational coverage targeted sales and partner acquisition teams and partner success functions in Brazil, with the platform escalating to human agents only for exceptions or complex cases.
The deployment increased automated flow conversion by approximately 26 percent, unlocked about 34.6 percent of partners who lacked menus, and delivered customer satisfaction around 97.6 percent while reducing transfers to human support. Rollout began in the second half of 2022 in Brazil, aligning onboarding and partner acquisition workflows with conversational automation provided by the Blip Conversational Platform.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, iFood implemented Tableau as a central component of its Analytics and BI environment to institutionalize data driven decision making across the business. The deployment supported a high scale operational footprint, with iFood handling more than 60 million deliveries per month, over 270 thousand registered restaurants across more than 1,200 Brazilian municipalities and operations in Colombia, and more than 2,700 active Tableau users forming a motivated analytical community.
iFood designed a structured training curriculum, Brain Academy, that maps directly to Tableau capabilities. The curriculum includes the 2 in 1 course consisting of Prato Feito and Self service focused on Tableau Web and Tableau Server usage for business users, Gourmet which teaches Tableau Desktop from basic to pro with about 10 hours of video and approximately 85 hands on activities, and the 5 Star advanced Tableau Desktop module covering forecasting, level of detail calculations and data blending, with an additional Michelin track planned to cover deeper technical topics such as database preparation. Course development was executed in house beginning in December 2019, with the initial modules completed in three months, the 5 Star course launched at the end of June 2020 and Gourmet launched in September.
Operationally the Tableau implementation is integrated into iFood learning and collaboration platforms to scale adoption. Brain Academy content is hosted on the Degreed learning platform to aggregate internal and market courses into learning paths, community support is channeled through a Slack #tableau-community channel and the company Workplace social network, and monthly recorded webinars extend asynchronous learning. Governance around Tableau Desktop access requires completion of the Gourmet course before applying for a Tableau Desktop license, and learners are required to download the Tableau Desktop trial and complete the Gourmet course within the trial period to validate proficiency.
Governance and community management are run by the DataViz Engineering team, which analyzes course results and engagement through an internal Tableauzometer metric showing near 100 percent positive reviews for the three Tableau courses. Brain Academy is embedded into onboarding with two week learning trails for analyst, scientist and data architect roles, reward kits and completion seals incentivize participation, and the program has scaled to more than 800 concurrent learners in courses and to over 2,900 non data team FoodLovers making daily decisions based on data. These elements together position Tableau and the Brain Academy curriculum as the operational backbone for iFood’s Analytics and BI driven decision processes.
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2021 | 2021 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, iFood implemented Google Workspace (Formerly Google G-Suite). The deployment established a centralized Collaboration platform for the company, providing an enterprise-grade collaboration layer consistent with the Collaboration category.
The Google Workspace (Formerly Google G-Suite) implementation includes core functional modules typical of the category, such as Gmail for corporate email, Google Drive for centralized file storage, Google Docs and Sheets for real-time document collaboration, Google Calendar for scheduling, and Google Meet for video conferencing. Administrative capabilities were provisioned through the Google Workspace admin console, enabling domain management, user provisioning, and role based access controls aligned with standard collaboration governance.
Public site indicators show Google Workspace usage in iFood's web footprint, supporting evidence of the deployment. Operational coverage emphasizes centralized account administration and standard collaboration workflows across corporate functions and operational teams in Brazil, reflecting the platform scope for an organization of iFood's scale.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Center | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Engagement, Customer Loyalty | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2011 | 2012 |
|
|
|
|
|
Lead Generation | CRM |
|
2024 | 2024 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2011 | 2012 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management, iPaaS (Integration Platform as a Service) | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Apps Development | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Apps Development | PaaS |
|
2011 | 2012 |
|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Data Streaming | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Database Management | IaaS |
|
2018 | 2018 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at iFood
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by iFood Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from iFood IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the iFood digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD iFood Technographics
iFood is a Professional Services organization based in Brazil,
with around 7000 employees and annual revenues of $1.00 billion.
iFood operates a diverse technology stack with applications such as
Blip Conversational Platform, Tableau and Google Workspace (Formerly Google G-Suite),
covering areas like Chatbots and Conversational AI, Analytics and BI and Collaboration.
iFood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Blip, Tableau Software and Google.
iFood recently adopted applications including
Kumo Platform in 2024, Confluent Cloud in 2023 and Blip Conversational Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of iFood’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates iFood’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete iFood technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.