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IKEA Austria Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Decentriq Legacy Decentriq Platform Data Management Platform CRM n/a 2024 2024
In 2024, IKEA Austria used the Decentriq Platform, a Data Management Platform, to run a cookieless advertising program in partnership with willhaben. The implementation leveraged Decentriq Platform's data clean room capability to securely match IKEA Austria CRM records with willhaben first party audiences for audience activation and measurement. The deployment focused on advertising and marketing functions, aligning CRM data workflows with programmatic activation and campaign measurement. The Decentriq Platform was configured to perform privacy preserving secure cohort matching and joint analytics without raw data exchange, preserving full data sovereignty for both parties. Integrations explicitly included IKEA Austria CRM and willhaben first party audiences to enable deterministic matching and campaign-level attribution. Governance controls were applied to enforce data ownership and processing rules while enabling collaborative measurement workflows. The collaboration delivered measurable campaign performance lifts, approximately plus 10 percent return on ad spend, reductions of 20 to 30 percent in cost per view, and reductions of 15 to 20 percent in cost per acquisition.
Marketing Automation, Data Management Platform CRM 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akamai Legacy Akamai CDN Content Delivery Network IaaS n/a 2013 2013
IT Decision Makers and Key Stakeholders at IKEA Austria
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by IKEA Austria Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD IKEA Austria Technographics

IKEA Austria is a Retail organization based in Austria, with around 3000 employees and annual revenues of $1.06 billion.

IKEA Austria operates a diverse technology stack with applications such as Decentriq Platform and Akamai CDN, covering areas like Data Management Platform and Content Delivery Network.

IKEA Austria has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Decentriq and Akamai.

IKEA Austria recently adopted applications including Decentriq Platform in 2024, Adverity Data Platform in 2019 and Akamai CDN in 2013, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of IKEA Austria’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates IKEA Austria’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete IKEA Austria technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.