Voesendorf, 2334,
Austria
IKEA Austria Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by IKEA Austria and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 IKEA Austria employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IKEA Austria has purchased the following applications: Decentriq Platform for Data Management Platform in 2024, Akamai CDN for Content Delivery Network in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IKEA Austria is running and its propensity to invest more and deepen its relationship with Decentriq , Adverity , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IKEA Austria revenues, which have grown to $1.06 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IKEA Austria intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Decentriq | Legacy | Decentriq Platform | Data Management Platform | CRM | n/a | 2024 | 2024 |
In 2024, IKEA Austria used the Decentriq Platform, a Data Management Platform, to run a cookieless advertising program in partnership with willhaben. The implementation leveraged Decentriq Platform's data clean room capability to securely match IKEA Austria CRM records with willhaben first party audiences for audience activation and measurement. The deployment focused on advertising and marketing functions, aligning CRM data workflows with programmatic activation and campaign measurement.
The Decentriq Platform was configured to perform privacy preserving secure cohort matching and joint analytics without raw data exchange, preserving full data sovereignty for both parties. Integrations explicitly included IKEA Austria CRM and willhaben first party audiences to enable deterministic matching and campaign-level attribution. Governance controls were applied to enforce data ownership and processing rules while enabling collaborative measurement workflows. The collaboration delivered measurable campaign performance lifts, approximately plus 10 percent return on ad spend, reductions of 20 to 30 percent in cost per view, and reductions of 15 to 20 percent in cost per acquisition.
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Marketing Automation, Data Management Platform | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2013 | 2013 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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