List of Decentriq Platform Customers
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Since 2010, our global team of researchers has been studying Decentriq Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Decentriq Platform for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Decentriq Platform for Data Management Platform include: Samsung Germany, a Germany based Manufacturing organisation with 1000 employees and revenues of $2.70 billion, Pierre Fabre S.A, a France based Life Sciences organisation with 9600 employees and revenues of $2.64 billion, IKEA Austria, a Austria based Retail organisation with 3000 employees and revenues of $1.06 billion and many others.
Contact us if you need a completed and verified list of companies using Decentriq Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Decentriq Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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IKEA Austria | Retail | 3000 | $1.1B | Austria | Decentriq | Decentriq Platform | Data Management Platform | 2024 | n/a | In 2024, IKEA Austria used the Decentriq Platform, a Data Management Platform, to run a cookieless advertising program in partnership with willhaben. The implementation leveraged Decentriq Platform's data clean room capability to securely match IKEA Austria CRM records with willhaben first party audiences for audience activation and measurement. The deployment focused on advertising and marketing functions, aligning CRM data workflows with programmatic activation and campaign measurement. The Decentriq Platform was configured to perform privacy preserving secure cohort matching and joint analytics without raw data exchange, preserving full data sovereignty for both parties. Integrations explicitly included IKEA Austria CRM and willhaben first party audiences to enable deterministic matching and campaign-level attribution. Governance controls were applied to enforce data ownership and processing rules while enabling collaborative measurement workflows. The collaboration delivered measurable campaign performance lifts, approximately plus 10 percent return on ad spend, reductions of 20 to 30 percent in cost per view, and reductions of 15 to 20 percent in cost per acquisition. | |
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Pierre Fabre S.A | Life Sciences | 9600 | $2.6B | France | Decentriq | Decentriq Platform | Data Management Platform | 2024 | n/a | In 2024, Pierre Fabre S.A deployed the Decentriq Platform as a Data Management Platform to enable secure, privacy first matching of consented audiences for consumer healthcare brands including Avène and A-Derma. The deployment was scoped to Marketing and CRM functions, positioning Pierre Fabre S.A, Decentriq Platform, Data Management Platform and Marketing/CRM in a direct operational relationship that centralized audience collaboration across external media partners. The Decentriq Platform was configured to support consented audience matching, audience analytics, and CRM enrichment workflows. Implementation centered on secure, confidentiality preserving data collaboration capabilities of the Data Management Platform, with configuration to produce actionable audience segment outputs for campaign activation and CRM record augmentation. Operational integration included collaboration with First-id and Publicis Media to match Pierre Fabre consented audiences with multiple media groups in France, enabling downstream activation pipelines to media buyers and CRM systems. The implementation covered brand level use cases for Avène and A-Derma and extended to cross-partner data sharing processes without exposing raw personal data. Governance enforced consent management and confidentiality preserving controls as part of the rollout, with processes to limit exposure of identifiable data while permitting audience insight generation. The initiative produced actionable audience insights that refined targeting and opened paths for CRM enrichment and improved campaign activation while preserving confidentiality. | |
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Samsung Germany | Manufacturing | 1000 | $2.7B | Germany | Decentriq | Decentriq Platform | Data Management Platform | 2024 | n/a | In 2024 Samsung Germany implemented Decentriq Platform, a Data Management Platform, to support advertising and marketing use cases that required cross-publisher CRM matching. The deployment focused on a data clean room configuration to enable privacy-preserving matching of CRM-based first-party segments across publishers in Germany and broader European inventory, coordinated with agency and identity partners. Decentriq Platform was configured to receive hashed CRM identifiers, execute cohort matching workflows, and generate privacy-safe audience segments for activation. The implementation ran a 16-day campaign that produced 13 privacy-safe segments, demonstrating the platform capability to create publisher-neutral cohorts from advertiser CRM data while maintaining strict separation of raw identifiers. Integrations were explicit and operational, with Samsung Germany using Decentriq’s clean room together with Publicis Media and UIM netID to orchestrate cross-publisher activation. The scope covered advertising and marketing teams and publisher partners across Germany and Europe, enabling coordinated activation without sharing identifiable customer data outside the controlled environment. Governance was centered on GDPR compliance and privacy-preserving controls, with processes aligned to ensure segments remained privacy-safe for activation across publishers. The case documented reach outcomes of about 3 million existing customers and over 1 million potential new customers, illustrating scalable cross-publisher activation while preserving regulatory compliance and data minimization standards. |
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