Imarosa
Av. Lazaro Cardenas No. 4070-B,
Zapopan, 45040,
Mexico
Zapopan, 45040,
Mexico
52 3 3388 2900
Transportation
Imarosa Technographics
Imarosa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Imarosa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 Imarosa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Imarosa has purchased the following applications: Microsoft 365 for Collaboration in 2016, Intuit Mailchimp for Marketing Automation in 2017, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Imarosa is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Imarosa revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Imarosa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Imarosa Tech Stack and Enterprise Applications
Imarosa Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Imarosa implemented Microsoft 365 for Collaboration. The deployment provisioned Microsoft 365 as the companywide collaboration and productivity platform for the seven-person transportation firm, centralizing email, document collaboration, and cloud-hosted productivity applications. Microsoft 365 is used on their website and serves as the primary channel for internal communication and content workflows.
The configuration emphasized centralized document storage and sharing, browser-accessible productivity tools, and user account administration to support core business functions including operations and administration. Governance relied on built-in Microsoft 365 administrative controls to manage access and collaboration policies appropriate for a small organizational footprint. The implementation scope focuses on Collaboration functionality and browser-based access.
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Collaboration | Collaboration |
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2022 | 2022 |
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Imarosa CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Imarosa implemented Intuit Mailchimp to add web-driven email marketing and subscriber management to its online presence. The deployment focused on embedding Intuit Mailchimp forms and tracking on the company website, providing an externally hosted Marketing Automation capability appropriate for a seven person transportation operator based in Mexico. Intuit Mailchimp serves as the primary application for campaign creation, list management, and email delivery for Imarosa.
Configuration centered on standard Marketing Automation modules, including audience lists, template-based campaign building, automated welcome and follow up workflows, and basic segmentation for customer communications. Implementation included signup form creation and field mapping on the website, campaign scheduling and template configuration, and automation workflows to support recurring and triggered messages consistent with Mailchimp capabilities. Administrators configured list hygiene and suppression rules to manage subscriber status and consent.
Operational coverage was limited to marketing and customer communications, with the Mailchimp integration implemented on the grupovidanta.com web domain. Governance relied on centralized admin accounts for campaign approvals, subscriber consent management, and periodic list maintenance, aligning system controls with company communications policies. The deployment aligned Intuit Mailchimp Marketing Automation functionality to Imarosa business functions of customer outreach and subscription management.
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Marketing Automation | CRM |
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2022 | 2022 |
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Imarosa ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, Imarosa deployed Atlassian Jira Service Desk as a web-facing support portal embedded on its corporate website. The Atlassian Jira Service Desk implementation is categorized as IT Service Management and provides a customer-facing channel for ticket submission, status tracking and self-service access for the transportation firm operating in Mexico.
Configuration emphasizes standard IT Service Management modules, including request queues, issue types, SLA timers and a knowledge base for self-service, aligned with common service desk workflows. Operational scope focuses on centralized ticket triage, assignment workflows and incident-to-resolution routing to support operations, fleet maintenance and customer inquiries, with lightweight governance via role-based access and portal visibility controls to match the seven-person organizational footprint.
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Imarosa PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Imarosa IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Imarosa
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Imarosa Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Imarosa IT executives and key decision makers. This section highlights Imarosa's latest recorded technology evaluations, including Agilysys InfoGenesis POS for Point Of Sale on 2026-08-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Imarosa digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-08-06 | Imarosa | Evaluated | Agilysys | Agilysys InfoGenesis POS | Point Of Sale | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Imarosa Technographics
Imarosa is a Transportation organization based in Mexico,
with around 7 employees and annual revenues of $1.0 million.
Imarosa operates a diverse technology stack with applications such as
Microsoft 365, Intuit Mailchimp and Atlassian Jira Service Desk,
covering areas like Collaboration, Marketing Automation and IT Service Management.
Imarosa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Intuit and Atlassian.
Imarosa recently adopted applications including
Slack Connect in 2022, Adobe Marketo in 2022 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Imarosa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Imarosa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Imarosa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.