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IMImobile Technographics
IMImobile Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by IMImobile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 IMImobile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IMImobile has purchased the following applications: Workplace by Facebook for Collaboration in 2017, Zoominfo Platform for Account Based Marketing in 2022, Atlassian Jira Service Desk for IT Service Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IMImobile is running and its propensity to invest more and deepen its relationship with Facebook , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IMImobile revenues, which have grown to $241.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IMImobile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IMImobile Tech Stack and Enterprise Applications
IMImobile Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, IMImobile implemented Workplace by Facebook as a Collaboration application embedded on its corporate website. The deployment positioned Workplace by Facebook as a web-accessible collaboration layer that surfaces social feeds, group spaces, and content sharing directly from IMImobile.com.
Functional modules deployed reflect standard Collaboration capabilities, including group collaboration, announcement streams, threaded conversations, file sharing, and administrative controls for community moderation. Operational scope emphasized internal communications and cross-functional collaboration, with governance organized around administrator roles and content moderation workflows to manage public-facing interactions originating from the website. IMImobile Workplace by Facebook Collaboration supports business functions such as employee communication, knowledge sharing, and partner engagement through an embedded web experience on IMImobile.com.
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Collaboration | Collaboration |
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2017 | 2017 |
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IMImobile CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022 IMImobile deployed Zoominfo Platform for Account Based Marketing on its website. The implementation was positioned to support marketing and sales functions by surfacing account intelligence and improving website level lead capture across IMImobile's digital presence.
Deployment focused on embedding the Zoominfo Platform capabilities typical of Account Based Marketing implementations, including account enrichment, intent signal capture, contact enrichment and audience segmentation. Zoominfo Platform was configured to operate at the website layer to identify target accounts and surface contacts, enabling downstream qualification workflows and segmented outreach.
Operational coverage centered on IMImobile marketing and sales processes in the United States, with the Zoominfo Platform feeding account and contact intelligence into internal lead routing and campaign segmentation routines. The implementation emphasized website instrumentation and data flow into existing qualification and outreach processes rather than introducing new external integration products.
Governance and workflow adjustments concentrated on marketing ownership of audience definitions, data capture controls on the website, and alignment of sales qualification handoffs to reflect enriched account signals. The deployment of Zoominfo Platform for Account Based Marketing established a single source for account data used by marketing and sales teams, while retaining operational control of consent and capture policies on IMImobile's public site.
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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IMImobile ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2020 | 2020 |
In 2020, IMImobile deployed Atlassian Jira Service Desk as a customer-facing service portal on its website, positioning the implementation within an IT Service Management context. The deployment is explicitly implemented on the company website and targets external request intake while aligning with enterprise service management needs for IMImobile, a Professional Services firm with 1100 employees and $241,000,000 in revenue.
Atlassian Jira Service Desk was configured to support core IT Service Management capabilities including web-based service request intake, incident and problem ticketing, SLA tracking, request routing into defined queues, workflow automation rules, notification templates, and a self-service knowledge base. Configuration work emphasized request type taxonomy, form field conditionality, and automation for triage and reassignment, reflecting standard ITSM functional modules.
Operational coverage centers on the website intake channel and routing into internal customer support and IT operations queues, with service desks organized by request type and priority. The implementation used Jira Service Desk customer portals and queue configurations to separate external customer tickets from internal operational work, while reporting and dashboards were provisioned for service owners to monitor queue health and SLA compliance.
Governance controls were established around SLA policies, approval workflows, request lifecycle states, and role based access to support standardized triage and escalation workflows. Rollout and operationalization emphasized configuration governance and continuous refinement of request types and automation rules to maintain alignment with established IT Service Management practices.
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IMImobile IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at IMImobile
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by IMImobile Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||